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FLEXO Magazine : July 2009
DESIGN 2.2 Materials and Information Needed to Begin Template or Die Drawing: A die drawing or template (supplied by the customer, prepress provider or printer) must include bleeds, glue areas, live areas, and dimensions. There may also be other pertinent information on the template (e.g., die number, size, count number, etc.) that the designer should reference in the digital file. Production information gathered by the design team such as the substrate, number of ink colors, and whether the specified color is a spot or process color build should be documented in the digital file. Client or customer specifications. Design brief. Brand and corporate art guidelines. Legal and government regulations. 2.2: Materials & Information Needed to Begin: A template layout along with general production information and customer specifications are critical for successful design development.. 2.2.1 Template Layout / Die-Cut Specifications Electronic / Die Drawing A final die drawing or electronic file must be provided with the art, prior to final assembly, for all die-cut jobs. All supplied die drawings must indicate cuts, folds, and scores as well as non-print areas. The designer, in conjunction with the packaging buyer, should indicate the area in which the print control target may be placed. Refer to Design Section 2.5 for print process measurement and control. Using the Template Layout A template layout is also referred to as a key line, die drawing or full scale drawing. It is the responsibility of the printer and the consumer product company to provide the design firm with the appropriate electronic file and template, including layout dimensions, prior to the conceptual design phase. The template should include non-image area, non-print area, print direction, varnish area, seal area, and “inside view” identification. It is the responsibility of the design firm to consider the non-print areas during the design process. The designer forwards the final template to the prepress facility where all job elements are verified and correctly positioned for product assembly. REGISTER MARKS NON-PRINT AREA CUT PRINT AREA FOLD GLUE TAB RUN TARGETS S. Gilbert 2.2.1: Template Layout: It is the responsibility of the design firm to consider the nonprint areas during the design process.
Sustainable Spring 2009