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FLEXO Magazine : July 2009
DESIGN 3.0 TYPE AND DESIGN ELEMENTS 3.1 Typography: Know the Print Process Capabilities Due to the nature of the flexographic process, text that prints positive will tend to fatten while text that is reversed out will tend to fill in, lose fine lines and serifs, and become plugged. Therefore, when selecting fonts, care and attention is critical. Tables 3.1a and 3.1b provide general guidelines by flexographic print segment. Because the minimum type size and rule width are print system dependent, the designer should confirm rule width and type style & size with the print provider. When attempting to increase the weight of a serif font, it is not always effective to use the bold, heavy, black, or ultra versions. When fonts are changed to a heavier version, verify the text did not reflow. Type can be stroked to increase its thickness, but the “counters” (holes in letters such as a, d, o, e and R) may fill in, so care must be used. Table 3.1a Minimum Type Size: General Guidelines Minimum type size is print system dependent; determine minimum type size with a press fingerprint. Positive Segment Substrate Serif (ex:Times Roman) Preprint Linerboard Combined Corrugated Folding Carton Wide Web Multiwall Bag Uncoated Paper 10 pt. Polyester 8 pt. Film Products Newsprint Paper Products Narrow Web Film Products Envelope Polypropylene, Polyethylene, & Metallized 8 pt. Uncoated Paper 10 pt. All All All 6 pt. 6 pt. 6 pt. 6 pt. 10 pt. 8 pt. 7 pt. 11 pt. 10 pt. 4 pt. 8 pt. 6 pt. 4 pt. 8 pt. 6 pt. 4 pt. 8 pt. 6 pt. All White Top Coated Paper All Coated Paper 8 pt. 8 pt. 6 pt. 6 pt. 8 pt. Sans Serif (ex: Helvetica) Reverse Serif Sans Serif 6 pt. 10 pt. 8 pt. 6 pt. 10 pt. 8 pt. 4 pt. 8 pt. 6 pt. 4 pt. 8 pt. 6 pt. 6 pt. 12 pt. 10 pt. 8 pt. 18 pt. 12 pt. 6 pt. 12 pt. 10 pt. Printer Specific Positive Serif Sans Serif Reverse Serif Sans Serif
Sustainable Spring 2009