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FLEXO Magazine : August 2009
INDustRY INDICAtORs BUYER’S BRIEFING figUre 1. Embedded instructions within the fi le tell the agency what freedom they have to localize and what areas are locked. figUre 2. the fi nal product (called HerbaBrillance in France), launched in January. specs That shine L’Oreal Adopts ghent Workgroup Packaging specifi cations to streamline Production Workfl ow faced by L’Oreal Consumer Products Europe. With its original packaging workfl ow specifi cations, packaging design approvals and changes could be monumentally cumbersome. That’s why the fi rm recently implemented the Ghent Workgroup PDF Packaging Specifi cations (PDF Plus) to streamline its production workfl ow with impressive results. This division oversees the L’Oreal, Garnier and Maybelline brands throughout Europe, so its packaging production challenges are multi-lingual and multi-faceted. L’Oreal manages a complex packaging supply chain involving 50 main suppliers, 30 agencies and nine print centers across T Ghent PDF Spec Benefi ts • Duplication avoided, errors minimized. • Freedom to change printers quickly. • Work more easily with a greater number of suppliers. • Impact across many aspects of the business. 18 F LEXO hree international brands, 33 languages and 13,000 artwork fi les annually. That’s the challenge Europe using fl exographic, offset and gravure processes. The WaY iT Was Until now, standard PDF/Illustrator has been the de facto fi le exchange format between L’Oreal’s Graphics Department, its regional offi ces and numerous third party suppliers around Europe. However, a single hair color range can involve 2,000 separate packaging data (including marketing and technical content). With such complex packaging fi les and multiple parties handling multiple elements, the risk of error and inconsistency is high and so additional, often unnecessary, costs can result. The L’OreaL WOrKfLOW Philippe van der Schrieck, respon- sible for Consumer Products European Graphical Workfl ow Management, and his team at L’Oreal in Paris, France, oversee the production workfl ow working with numerous design agencies, prepress houses and printers. To ensure critical quality control, L’Oreal handles image retouching and color management centrally, while creative fi les with translated text are handled by the regional agencies. The print site drops Augus t 20 0 9 www. f l e x o g r a p h y. o r g in high defi nition visuals and graphics, prefl ights, makes any last minute corrections and adjustments, and prints to very strict quality guidelines. The printer takes responsibility for the quality of the fi nal product and often has to make several time consuming adjustments to the PDF to ensure consistency. gWg ansWers L’OreaL’s neeD “We needed to simplify the workfl ow to give us centralized control of the PDF template, secure portability of PDF fi les between suppliers, achieve better cost effi ciency, improve technical control throughout the supply chain and reduce the amount of prepress work each printer needed to undertake,” explained Philippe. “It was clear we needed a tight PDF fi le specifi cation that would give us these advantages and ensure the printers received a ‘hands free’ print ready fi le that printed to the highest quality levels.” Precise PDf sPecs To achieve this, L’Oreal worked with Christian Blaise, co-chairman of the Ghent PDF Workgroup Packaging subcommittee, the Bleuprocess Consultancy and Square, a prepress member of the Ghent Workgroup, based in