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FLEXO Magazine : August 2009
PLANTS & PROCESSES FIGURE A. HOW IN-MOLD LABEL DECORATING WORKS 1. Start with existing thermoplastics mold. Images courtesy Industramark™ 2. Prior to injection of plastic, labels is placed as part of an automated process or by hand. 3. Plastic is injected into the mold, bonding with the label. 4. Once set, plastic part is removed from mold. REBUILT TO PERFECTION When Industramark decided to initiate the purchase process, it had cost and timing in mind. With this new IML opportunity at its hands, the company was interested in moving forward with R&D and product testing with this exclusive fi lm stock as soon as possible. There was an available press at the company’s Milford location that had recently been traded in and had gone through a complete rebuild and certifi cation process. The team collaborated with John Baer, manager of Comco retrofi ts and rebuilds, to adapt this rebuilt press to the specifi c confi guration and requirements of Industramark. “We brainstormed about applications and future requirements,” said Coughlin. 5. Label is permanently bonded to plastic part. With a price tag of 30 to 50 percent less than a new press, depending on confi guration and complexity, rebuilds certainly make a valid economic argument. “We intend to further our product development processes and wanted to include extra capability and room to grow.” Customization of the press included the addition of two print stations and incorporation of an existing lamination/ matrix assembly over the die-station. There was also modular spacing included in the press for Industramark to insert other OEM equipment required for special applications. The result is a certifi ed 18in., eight-color, full-UV, servo-operated press with in-line die cutting and fi lm capability. “The choice of a rebuilt press made sense for the customer,” added Baer. “The turnaround time was within its requirements and the fact that we were able to fully certify the press allowed the company to enjoy a warranty similar to what we offer on new presses.” This was not the fi rst rebuilt press purchased by Standard Register. There are a variety of press rebuilds throughout its many operations. Most are presses that Standard Register purchased originally, but decided to add capabilities and capacity, so the decision to rebuild was a reasonable one. Some of these rebuilds have even been done on-site with a minimal amount of press downtime. And with a price tag of 30 to 50 percent less than a new press, depending on confi guration and complexity, rebuilds certainly make a valid economic argument. Since delivery and installation of the press, Industramark’s Dayton facility has been humming with product testing. The IML product offering was introduced to the public at the NPE 2009 International Plastics Showcase in Chicago, IL, this past June. The interest generated by this product introduction was substantial—so much so that the company is already talking about adding shifts at its facilities to accommodate the incremental business. Moving forward, Standard Register and its Industramark business unit are looking toward a bright future. This enhancement to its product offering has the Industramark team downright giddy. According to Bob Sadowski, communications manager at Industramark, “We see this added capability as a great opportunity for us to reach some markets that we weren’t able to service before. The technology behind Grafi lm is revolutionary and we are excited to bring it to the market.” ■ ABOUT THE AUTHOR: Jill Smith is a marketing specialist for Mark Andy Inc. www.flexography.org AUGUST 2009 FLEXO 47