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FLEXO Magazine : August 2009
Doing the math take a look at some hard facts highlighting the advantages of digital printing and the hp indigo ws6000 Digital press. in a recent live demonstration, the hp indigo ws6000 Digital press produced 563,588 labels (comprising seven individual jobs and 23 skUs) at an average speed of more than 90,000 labels per hour. total press hours required? only 5.8, which translates to less than a single shift. and the labels were varnished, die-cut, slit and re-wound within that same shift (near-line). in less than eight hours, the hp indigo ws6000 Digital press printed and completely finished 31,322 linear feet. compared to the throughput on a typical 13-inch flexo press, those seven jobs and 23 skUs would take more than 21.4 hours to produce. that’s an average speed of only 25,000 labels per hour with 3.6 press shifts required. talk about a shift premium—with the hp indigo ws6000 Digital press you can tackle the workload of at least three conventional presses. the digital workflow’s virtual elimination of waste, setups and changeovers enables this considerable productivity advantage. Technology that will grow your business the decision to “go digital” means much more than merely swapping out a conventional printer for its digital equivalent. the hp indigo ws6000 Digital press has the capacity to completely replace conventional sources. with easy operation and many great features that increase efficiency and uptime, the hp indigo ws6000 Digital press offers companies these advantages: •Faster time to market it’s critical to your customers. the hp indigo ws6000 Digital press eliminates lengthy setup times, allowing you to respond to customer requests quickly. remember: You don’t get paid to print, you get paid to deliver. • Hassle-free versatility the hp indigo ws6000 Digital press supports substrates from 12 to 450 microns in thickness and can easily produce labels, flexible packaging, shrink sleeves and folding cartons. •Superior color quality hp indigo digital presses are known for color quality that exceeds that of conventional printers, allowing you to meet the strictest brand and color requirements. •Dependable customer care the innovative hp indigo print care service and support toolset assures fast, accurate problem detection and resolution. when it comes to digital printing, you can do more with less. the bottom line is that converters with the hp indigo ws6000 Digital press possess the cutting-edge technology that bolsters business and helps them outpace the competition. innovative labeling solutions gains a competitive edge when Jay Dollries wanted his company, innovative labeling solutions (ils), to capture more digital printing opportunities and expand into new markets, he chose the hp indigo ws6000 Digital press to work alongside his two existing hp indigo ws4500 Digital presses. “with the new hp indigo ws6000, we’ve certainly seen a growth in the marketplace that we’re able to address digitally,” says Dollries, president and ceo of ils. “we have the opportunity to supply anything that a customer might need.” You name it—from shrink sleeves and flexible packaging to folding cartons, labels and tags, ils can do it. “i often get asked what substrates we print on,” Dollries says. “it’s easier for me to tell you what substrates we don’t print on. so far, we haven’t found any that we can’t.”