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FLEXO Magazine : August 2009
“the hp indigo ws6000 makes us much more competitive in flexible packaging. without a doubt, hp indigo puts us in a position to expand and grow into new markets.” Jay dollries, President and ceo innovative labeling solutions (ils) But it’s not just the versatility of the hp indigo ws6000 that Dollries loves—it’s also its speed and cost-effectiveness. “with the white-ink printing capabilities of the hp indigo ws6000, we can reduce the cost of flexible packaging jobs,” Dollries says. “plus, we can take advantage of what the rest of the market isn’t doing now—turning flexible packaging jobs around within a week.” Dollries sees their hp indigo press as a way to help his customers drive sales. when one client, a canning company called mrs. wages, needed new labeling on their products, ils used the hp indigo ws6000 to create a customized solution. “previously, they had a glue-applied label. we worked very hard with them on a new design that had custom graphics for each of the products,” explains Dollries. and the brand redesign paid off. “they’ve increased their sales by 100 percent,” says Dollries. the hp indigo ws6000 is an integral part of ils’ own growth as well. in fact, the company recently expanded its facility to include a new building dedicated exclusively to digital printing. “the hp indigo ws6000 makes us much more competitive in flexible packaging. without a doubt, hp indigo puts us in a position to expand and grow into new markets,” Dollries says. To learn more, visit: www.hp.com/go/packaging www.ilslabels.com poised for growth: info label, inc. when it comes to meeting a growing number of specialized requests from its customers while reducing the environmental impact of its printing, info label, inc., of clifton park, nY finds its new hp indigo ws6000 Digital press indispensable. the 14-year-old labeling and converting company acquired its latest hp indigo digital press in march. “the hp indigo ws6000 allows us to offer medium to long runs of digital labels and flexible packaging with the exacting registration benefits and the ability to reduce our environmental impact that digital printing affords,” says mark Dufort, president of info label. info label’s director of sales and marketing, rosemary Joralemon, agrees: “there is less start-up waste, and we use less energy and no plates,” she explains. info label also relies on its hp indigo ws6000 to provide versatile solutions for the marketplace. the natural skincare company kiss my face comes to info label for distinctive, vibrant labels with multiple skUs that change frequently. Using the hp indigo ws6000, which can print up to seven colors—including white ink that is excellent for clear labels—info label produces the customized, colorcritical labels that kiss my face requires. “we’ve invested significantly in digital technology because it provides outstanding and affordable offset quality results. hp indigo technology sets us head and shoulders above our competition. we see this as win-win for our customers and us.” Mark dufort, President info label “and the hp indigo ws6000 is a time and money saver,” says Joralemon, “because it allows the company to produce high-end digital press proofs using the same substrate designated for the production run. it also eliminates the need for costly, time-consuming and now virtually unnecessary site visits from designers and marketing executives because they see exactly what they are going to get,” she says. “in this difficult economic climate, we believe this allows our customers to allocate time and financial resources more efficiently.” together with the hp indigo ws4500, the hp indigo ws6000 gives info label the edge to keep up with its customers’ growing needs. “our fleet of hp indigo digital presses now covers the spectrum of short, medium and long run labels, flexible packaging and prototypes and mockups,” notes Dufort. “Digital technology significantly cuts time to market for longer runs, and increases the speed to point of purchase. most importantly, it allows the designers the freedom to innovate and implement swiftly.” “we’ve invested significantly in digital technology because it provides outstanding and affordable offset-quality results. hp indigo technology sets us head and shoulders above our competition. we see this as win-win for our customers and us,” says Dufort. To learn more, visit: www.hp.com/go/packaging www.infolabel.net