by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : August 2009
PLANTS & PROCESSES PRESS BUYER’S GUIDE Buying a Large Press Suggestions from a Press Supplier By Kurt Flathmann A ll press manufacturers want their customers to be successful. And there are few choices a printer makes that are more important, more time consuming and sometimes more stressful than that of selecting a new fl exo press. The selection of a press can truly be said to be a career-altering decision. When done correctly, advancement of the companies and individuals involved will be almost guaranteed. When done incorrectly, many will suffer the consequences. • Make sure that the markets you wish to address are generally compatible, and not too divergent, to ensure that you have realistic expectations that are achievable. • Don’t defi ne the equipment; defi ne the performance that will provide you with what you want. • An ethical press representative will not pass on another customer’s trade secrets, but the design he suggests will be based on the sum of his knowledge. 86 FLEXO AUGUST When the decision is made on the right criteria, the press builder becomes the printer’s most valuable ally. When the decision is made on poorly confi gured information, neither of the partners is satisfi ed. For better or for worse, a press purchase is the beginning (or continuation) of a long-term partnership between press builder and printer in which the success of each partner is connected to the success of the other. UNDERSTAND YOUR PROCESS Before engaging a press manufacturer a wise printer will have a clear idea of what he or she wants the press to do. It would be helpful to ensure the following: • Have a clear defi nition of the markets you wish to address, understand the needs of those markets and convey them to your suppliers. • If you are transferring existing business to the new press, make sure you advise your press suppliers of what that business is. • If you are going after new business, make sure you are familiar with the needs of that new market and convey them to your suppliers. • Make sure that the markets you wish to address are generally compatible, and not too divergent, to ensure 2009 www.flexography.org