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FLEXO Magazine : September 2009
14 FLEXO SEPTEMBER 2009 www.flexography.org FTA TODAY We know you have questions. It's time for some an- swers. Two years ago, Flexographic Technical Associa- tion (FTA) announced the TEST (Technical Education Services Team) program, arguably the most important educational initiative undertaken by FTA in its 50-year history. But some are confused about what exactly TEST is, what it means for their industry and what it could mean for their business. In re- sponse, FTA released the first installment in a series of video Q&A's, dubbed 'TESTcasts', which describe the program and outline its purpose. Listeners can tune into FTA's website (www.flexography.org) to hear Joe Tuccitto, FTA's education director, present an over- view of the TEST program and describe how it serves as the industry's "one-stop shop" for all training and professional development needs. "We are thrilled with the outcome of this first TESTcast," commented Tuccitto. "It provides listeners with an engaging, interactive synopsis of the TEST program and details how TEST's diverse range of learning methods (i.e. web-based, in-house and off-site training) proves invaluable for practically every aspect of a business." The video Q&As are also featured on FTA's YouTube chan- nel (http://www.youtube.com/FlexoTechAssoc). Each high- lights different aspects of the program, including its Virtual Campus, where users can select from a range of flexo skills certification courses, OSHA/EHS modules, and professional development lessons. The TESTcast further details the align- ment of all TEST generated curricula with the specifications outlined in FTA's newly-released FIRST 4.0 (Flexographic Image Reproduction Specifications and Tolerances) manual, which identifies how to achieve run-to-run print consistency and predictable color matches. This, Tuccitto maintains, is one of the factors that makes FTA's TEST program so unique. "These TESTcasts are not meant to be commercials; instead they allow our members to learn about the TEST program; what educational offerings are currently available; and how the learning outcomes are aligned with FIRST; all in a refreshing, interactive way," said Tuccitto. In lieu of one streaming media file, users can read a specific question about the TEST program, such as, "What Makes TEST So Unique?" or "What Types of Courses Are Available Through TEST?" To hear the answer, simply click on the link. This approach allows the user a more interactive experience, and total control of what it is that he/she wants to learn and hear more about. "Web-based videos offer so many opportunities for FTA to get information out to our members in a more compelling and informative way," noted Tuccitto. "Static text is fine, necessary actually, but when coupled with video, the two methods offer the user a richer, more engaging learning experience." In addition to the Virtual Campus, listeners will also learn about the customized on-site training and advisement avail- able through TEST, as well as glean information about the Regional Workshops and co-sponsored seminars taking place throughout 2009. Future TESTcasts will be unveiled over the coming months. Each will focus on a major portion of FTA's TEST program. The next will spotlight FTA's FIRST 4.0 On the Go! Regional Workshops, which will resume their fall schedule in late Sep- tember, with events taking place on the 24th in Cincinnati, OH and on the 30th in Rochester, NY. FTA Unveils New Web Video Series Highlighting TEST Program TESTcasts Arm Viewers with a Comprehensive Overview of This Major Educational Initiative