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FLEXO Magazine : September 2009
18 FLEXO SEPTEMBER 2009 www.flexography.org INDUSTRY INDICATORS LABELS d'Annunzio Duffy Jarvis Hagmaier Jack Landberg Leyval Mitchell Neumann Olsson Visions of the Future Panel Examines Label Industry into the Year 2020 It is difficult enough to see the future of one's own business, let alone that of the entire global label industry. But with a little hindsight and a touch of insight, it is possible to gain some foresight into the trends and directions of the world markets. It is with this in mind that FINAT invited 20 key insiders of the industry to give their personal views and opinions on the future--- as far ahead as the year 2020---of the self adhesive label industry. The assembly came together for an event called Visions 2020, in which five panels discussed a wide variety of topics from globalization to sustainability to RFID and smart packaging, as well as projected technologies of the future and the affect of virtualization on packaging and labels. I. PANEL • Roger Pellow, Tarsus • Bibiana Rodriguez, Rotatek • Jan Frederik Vink, Kolibri Labels, FINAT president • Frank Neumann, Logo Etiketten CONCLUSION: Regional expansion is not only about re- location or acquisition. Partnering or sourcing production via other countries are interesting alternatives. DISCUSSION Globalization or re-localization? The panel recognized that the industry almost doubled its market in Europe over the past decade against increasingly competitive global market conditions, an achievement that will be hard to repeat in today 's mature, professional markets. For future growth it will be crucial, however, to expand activities toward new, emerg- ing markets, both geographically and by segment. That does not necessarily mean that the companies themselves should move their production or expand by acquisition. Entering into partnerships or sourcing part of the production via other countries are also viable options. Before looking outside, label printers/converters should examine the opportunities still to be explored in their country or neighboring countries. Nevertheless, consumer product companies (CPCs) are globalizing and may relocate their business and their supplier base elsewhere. Printers/convert- ers have to turn this threat into an opportunity, and embrace markets like India and China, which in turn are looking to the mature markets for knowledge, standards, education and capital. Alongside this globalization of brands, label printers also see a counter trend toward the "small and local." To stand out in the enormous offer of big brands, smaller local producers more often tend to invest in exclusive, high- quality labels. This is a great opportunity for the smaller companies in the self-adhesive label industry: establishing Ten Years Out... • Alongside this globalization of brands, label printers also see a counter trend toward the “small and local.” • Although ecology and economy should not be in conﬂict, market prices apparently do not yet reﬂect the right balance • Once reliability is improved and costs come down, the industry will see further expansion of RFID ap- plications at item level. • Flexo is still the dominating printing method for self- adhesive labels. • Research on recycling possibilities should start at the product design stage, not after the product has been developed.