by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : September 2009
www.flexography.org SEPTEMBER 2009 FLEXO 19 INDUSTRY INDICATORS Vimercati Puigbò Pellow Saxen Rodriguez Tzirin Vink Harrisson Vette Walker a solid position in local or market niches can be an effective alternative to globalization. Upgrading managerial and operational skills. The main bottleneck for the narrow web industry in the future will be finding qualified people to operate the increasingly complex machines. In the managerial field, printers need better skilled people as well. In the past, the manager used to be produc- tion-focused and needed good planning skills. Still today, the profile of many label companies is determined by their manufacturing capabilities. The industry is, however, gradually evolving from label manufacturing into a labeling solutions industry, and this re- quires managers with a clear understanding of our customer value propositions and services we have to offer. For the smaller, family-owned businesses this transformation could be a serious challenge. II. PANEL • Paul Jarvis, 4impression • Riki Tzirin, HP Indigo • Kurt Walker, tesa Bandfix • Jakob Landberg, Nilpeter CONCLUSION: Contrary to other segments in the packag- ing and printing industry, we have managed to maintain our personal character and proximity to the customer DISCUSSION Personality will remain a key asset. Asked about their worst nightmares for the coming decade, panel members were united in their concerns about the disappearance of true entrepreneurship as a result of ongoing price pressures. On the one hand, the market is asking the label printer to turn into a consultant and service provider, whilst on the other hand profitability in certain segments is being squeezed to barely sustainable levels. This calls for real innovation and entrepreneurship in our industry Entrepreneurship has always been associated with strong personalities and pioneers. Will a shift from entrepreneurial to managerial mean that the label printing business becomes dominated by impersonal managers and calculators? Abso- lutely not, according to the panel's conviction. Label printers operate in a dynamic industry, and contrary to other segments in the packaging and printing industry, this segment has managed to maintain its personal character and proximity to the customer. This and the complexity of the product have been a key factor in escaping the commoditiza- tion effect of reverse Internet auctions. To maintain this strength, printers must remain proactive and feed the customer with information on new solutions, bringing their needs and demands to a higher standard and helping them in gaining a competitive edge. Sustainable production and consumption: legislation will help the market. In addition to profit and people, there is grow- ing awareness about the planet as a corporate business driver, and the market is exploring more sustainable solutions. So far, the narrow web industry has not seen dramatic changes in this respect. Although ecology and economy should not be in conflict, market prices apparently do not yet reflect the right balance and legal measures may be required to create the necessary conditions for more commercially and environmentally sustainable produc- tion and consumption Will there be room for labels in a virtual world? People live and work more and more in a virtual world. Tangible products like food, medicine, paint or chemicals, will always need labels for information about the content, for safety or for marketing purposes. Without the label, the package and therefore the product becomes unmarketable. So the demand for labels will still be there in 2020. What's more, panelists still see that 50 percent of the relevant market does not use self-adhesive labels yet---an enormous opportu- nity! Printers just need to reach out for the higher hanging fruit that is definitely there, even in Europe. To get there, they may need to enter into partnerships or joint ventures. The good times have gone, but better ones lie ahead! III. PANEL • Noel Mitchell, UPM Raflatac • Niklas Olsson, Flint Ink • David Harrisson, Skanem CONCLUSION: In the future, printers must continue to help new prospects find out how they can perform better with innovative solutions DISCUSSION This panel was faced with the question how to enlarge the industry 's share of the labeling solutions pie. The panel observed that, for decades, the industry has supported its customers in mak- ing our own production processes faster, easier, less wasteful and more intelligent. However, self-adhesive labels have always been an indispensable compo- nent of a system adopted by the customers, and it is at that end where the primary value lies. In the future, printers must continue to help new prospects find out how they can perform better with innovative solutions to meet new marketing, convenience, security and logistic demands. RFID in labels not yet there at item