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FLEXO Magazine : September 2009
22 FLEXO SEPTEMBER 2009 www.flexography.org INDUSTRY INDICATORS LABELS It has been interesting to look at the reactions of various businesses to the regular output over the past year of the almost continuous negative economic, business and global news on television, in the business press and on the Internet. There are some that appear to have virtually frozen their whole operation---they stop investing, cut advertising, slash R&D and marketing budgets, run-down stocks, etc. Yet others seem to go into some kind of panic and make all kinds of un-researched and rash decisions about investing, or markets and investments. The real gloomy ones may even tend to defer any action at all until they can figure out what comes next---a strategy that is usually doomed to failure in the longer term. What label converters should really be doing however, is responding positively to market changes through innova- tion and strategies that are designed to encourage growth; : Growth Opportunities Abound Advice on Planning and Investing for the Future Trend Watch • There is little doubt that leading label buying orga- nizations and converters have been increasingly discovering the beneﬁts of going sustainable in all of its many forms. • Many industry suppliers have already adapted to global change by bringing out new products, technol- ogy and services to help converters become more competitive. • Prepress, workﬂow, software, ﬁle storage, imaging, prooﬁng and plate making has also changed dra- matically. • Brand protection and authentication are also key requirements today.