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FLEXO Magazine : September 2009
42 FLEXO SEPTEMBER 2009 www.flexography.org PLANTS & PROCESSES LABELS Two Great Tastes... For Info Label, Digital and Flexo Taste Great Together Adoption of a digital press has allowed Info Label to meet customer needs without taking jobs away from its flexo presses. All art courtesy Info Label. Not all markets are created equal. Thankfully, neither are printing presses. The challenge comes to match- ing the right press with the right market. This is an area that Info Label (www.infolabel.com), a narrow web prime label converter in Clifton Park, NY, knows a lot about. This 15 year old company was founded with just a single flexo press and 5,000sq.ft. of manufacturing space, accord- ing to Rosemary Joralemon, the firm's director of sales and marketing. "In 1996, we added a second press, and in 1998 we added a third that is capable of printing rotary screen and UV combination flexo labels," she said. "In 2004 we moved to the current facility, which holds 25,000sq.ft." But three years ago Info Label realized it had to make a new kind of investment to keep up with the trend of the industries it was serving---specifically personal care, wine and beverage, and household chemicals, to name a few. These markets, Joralemon noted, often run multiple SKUs that require multiple plates for flexo. Plus, many of these product lines made seasonal changes. It was at that time that Info Label added its first digital press, which was an HP Indigo WS4500. The investment paid off, Joralemon insisted, and in March 2009 the company upgraded by adding an HP Indigo WS6000. The two Indigo presses run alongside two Gallus flexo presses. • Not just about run length and cost per unit. • Digital labels ﬁnished ofﬂine with ﬂexo stations. • Color management required regardless of process. • Similar (but not identical) substrate capabilities.