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FLEXO Magazine : October 2009
www.flexography.org OCTOBER 2009 FLEXO 13 address specific business challenges, all while integrating into the master product development plan to deliver measurable performance improvement. THE SOLUTION Among PLM "sub-disciplines, one has recently emerged that represents perhaps the first coordinated approach to downstream PLM execution. Creative workflow management (CWM) is the dedicated set of tools and processes designed to optimize the development and utilization of creative elements and associated data through the product development cycle enhancing the effi- ciency of the branding, package design and marketing execution processes. Often managed by a broad effort that includes brand and marketing manag- ers, R&D teams, technology platforms, external suppliers and other parties, CWM addresses a series of business issues that are common to the creative execution function within product orga- nizations. They frequently include: Long product development and de- sign cycles that delay the go-to mar- ket effort and reduce a company 's flexibility, profit window and ability to meet marketplace demand Difficulty in maintaining the qual- ity and consistency of outputs across multiple geographies, languages and media Increasingly high regulatory and brand compliance hurdles, adding time, cost and risk to product roll-outs Inefficient organizational structures that complicate execution processes and obscure visibility into overall brand execution efficiency Lack of communication between siloed design, operations and engineer- ing departments, hindering develop- ment of a single creative vision (or keeping it perpetually "one step ahead of available delivery tools). This white paper aims to define CWM and explores prevalent applica- tions, adoption drivers and the current economic opportunity presented by the approach. Developed through an intensive primary research process, it will demonstrate and illustrate five key benefits that we expect will fuel contin- ued CWM adoption among creative, packaging and brand management professionals: CWM has emerged as a primary approach for brand and packaging Recession-driven headcount and resource cutbacks are growing more common, and productivity expectations--- spurred on by increased competitive intensity in the marketplace---remain largely unchanged. INDUSTRY INDICATORS the Difference! Experience Toll-Free: 866.282.7697 Toll-Free Fax: 800.223.6869 www.AndersonVreeland.com info@AndVre.com Advance to A&V for state-of-the-art flexo prepress. Buy equipment and software from leading-edge manufacturers, backed almost 50 years of flexo experience and comprehensive technical support. Don't pass or miss your opportunity. Greater efficiency and better flexo are right around the corner. Go Directly to A&V
Sustainable Fall 2009