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FLEXO Magazine : Sustainable Fall 2009
Appleton Offers "Green Outlook" What does it mean to be green? It's a question that many businesses are asking, but few may know where to begin. To help initiate this important conversation, Appleton Coated developed "The Green Outlook." This new guide examines up-to-the-moment trends, topics, and tactics in environmentally responsible print communications. In addition to sharing the latest statistics on the social and financial benefits of green business practices, "The Green Outlook" encour- ages companies to think about their green com- munications in a thoughtful, stra- tegic manner. It also shares prac- tical advice for gaining support from manage- ment, suppliers and partners. "In today's media-saturated environment, it is practically impossible to keep up with the developments in environmental messaging and information that's most relevant to you and your business," says Phil Cavalier, vice president of marketing at Appleton Coated. "We wanted to present the most current thoughts to help spark discussion and take this awareness, and action, to the next level." The report was written and designed by Resonance Mar- keting of Atlanta who sorted through case studies, industry surveys, consultant columns, and business books to arrive at the most relevant findings. "We immersed ourselves and learned a lot through this project, and it's changed the way we think about green business practices in our firm, as well as how we talk with clients about their choices," says Kathleen Turaski, a principal with Resonance. " The Green Outlook' begins with a simple graphic that asks, Where's your place on the sustainability spectrum?'" Turaski explains, "Throughout, you're asked to think about making choices in the context of your organizations. Some- times, the choices are small such as choosing a paper with some amount of post-consumer recycled fiber. And sometimes, even these small choices lead to a major shift in waste reduction, improved efficiencies and long- term savings." "What our eyes see, what we're able to process and what we retain may be different upon each read. Whether you know a lot or a little about green' communications, "The Green Outlook" is a helpful guide," adds Resonance princi- pal, Michael Baxter. "The Green Outlook" is printed on U2:XG Matte. U2:XG is the Utopia offering that is FSC-certified and manufac- tured with 30 percent post-consumer recovered fiber and electricity in the form of renewable energy. To request a copy of "The Green Outlook," visit www.utopiapaper.com or call 888-488-6742. C&H Becomes 10th Certified SGP Printer Flexographic Technical Association (FTA) is proud to announce that long-time member C&H Packaging Co. Inc. in Merrill, WI, is the second flexographer and the 10th printer to be certified by the Sustainable Green Printing PartnershipSM as an SGP Printer. C&H Packaging provides high-quality flexographic printing and laminating to the flexible packaging industry. The com- pany 's culture of employee integrity, customer satisfaction, continuous quality improvement and focused customer insight practices supports the development and implementation of its sustainability program. Bob Madderom C&H's sales manager noted, "We deal with many size customers throughout the industry and all of those customers require outstanding print quality, color consistency, service and sustainability. We meet those require- ments by investing in new and emerging equipment, hiring the best employees in the industry, reaching out to our custom- ers and together exploring new opportunities in not only emerging technologies, but sustainable technologies." C&H Packaging Co. has been an active member of FTA for more than a decade. In the past, the firm has earned recog- nition for its outstanding environmental performance though FTA's Environmental Excellence Award program. "The company has taken its commitment to the environment and sustainability to the highest level by earning SGP recognition," commented Doreen M. Monteleone, FTA director of EHS services and special projects. "We are very pleased that the 10th certified SGP Printer is another flexo printer." The SGP Partnership is an independent, non-profit certification organization that certifies facilities meeting established sustainable manufacturing and business practices. Additional support for the SGP program is provided by SGP Patrons and associations, such as the FTA. All types of printing facilities located in the U.S. and Canada are eligible to apply for recognition. 4 Sustainable FLEXO FALL 2009 www.flexomag.com