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FLEXO Magazine : November 2009
8 FLEXO NOVEMBER 2009 www.flexography.org One hundred and seventy flexographers took aim at repeatable and consistent results as they placed color squarely in the crosshairs at Foundation of Flexographic Technical Association's (FFTA) Fall Confer- ence, staged here in Cincinnati---the Queen City---Oct. 4-6. The event, stretched over parts of three days, consisted of 20 individual presentations, folded into seven separate ses- sions; supplemented by a multi-part tabletop exhibition that showcased the wares of 28 supplier partners and offered a plethora of networking op- portunities. Attendees hailed from all sides of the flexo indus- try---from printer/converter, to designer and consumer product company (CPC), to prepress tradeshop and sup- plier. Remarks from the podium were addressed to each of those groups, with the interests and desires of the end-consumer---everybody 's ultimate customer, the shopping public---frequently expressed. COLOR THROUGH THE EYES OF A CPC "Get it right the first time." "Do it over and over the exact same way." "Keep it simple." "Don't let anything get lost in translation." Four major points dominated the discussion in the opening 30 minutes. Sounded by Paul France, principal engineer, technology entrepreneur, printing and substrates, packaging development for The Procter & Gamble Co.; and directed to the flexographers in attendance, the instructions were a critical component of the kick-off address, "Color through the Eyes of a CPC." France seized the moment to put a question to those pres- ent, namely, "What can we do together?" He stressed that CPCs, in general, were looking to partner with innovators in assessing what's needed, then implement what's possible. Their overriding concerns relevant to packaging: shelf stop- ping power, holding power and buying power. France identified a CPC's major needs as scale and speed, global distribution and material and technology range; noting that P&G owns/manufactures 23 billion-dollar brands that come in anything from pouches, bottles, cartons and blister packs to aerosol cans. The packaging it utilizes today con- tains more and more photos than ever before, relies heavily Ready, Aim, Fire! • "What can we do together?" ---Paul France, P&G • "Beware the high cost of saving money." ---Rob Hughes, Hughes Integrated • "Your competitors are hungry and continuously im- proving." ---Frank Burgos, FlexoExchange • "We're a manufacturing process, not a craft." ---Chip Tonkin, Clemson University • "The key in using spectral data in the graphic arts is to make sure to include all the variables." ---Richard Black, APR • "Basics are so incredibly important to what we do." ---Mark Mazur, DuPont • "G7 defines a target for all to run to." ---Catherine Haynes, APR • "You must work in a profiled environment. It de- mands consistency and control to eliminate vari- ables." ---Kurt Augspurger, P&G • "The sure way to develop opportunities for improve- ment is to collect statistical data and leverage results." ---Gerry Sondej, SCI Preprint Right on Target FFTA "Color in Crosshairs" Fall Conference Hits the Bull's Eye for Repeatability and Predictability By Robert Moran Double Duty---The Tabletop Exhibit Hall and Banquet Room. Paul France, P&G. FTA TODAY
Sustainable Fall 2009