by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : November 2009
www.flexography.org NOVEMBER 2009 FLEXO 9 on increased use of halftones and vignettes, and may even be printed on holographic foil or other decorative and difficult materials. Multi-faceted challenges are commonly put to printer part- ners of CPCs similar to P&G, according to France. He listed five that matter most. Getting it right the first time. "Printing materials must match the target artwork and align on both color and content, which can be the hardest part of the job, France said. Color simplification---one course to follow, development of a color library. "P&G's hope is to move from 2,000 colors to 400 or 500." Common FMOT (first moment of truth) language param- eters. France noted, "Consumers don't speak L*a*b* or Delta E. They say ' warm and fuzzy.' Designers, color separators and printers have to understand those words and easily translate them back to technical terms." Consumer relevant and noticeable FMOTs. "Has anyone heard of sustainability and e-commerce?" France asked. His closing observation was clear and to the point, "Color is a key driver to a win---a.k.a. sale---at the first moment of truth: the four to five seconds a shopper spends looking at a package on a store shelf in deciding to reach for the product or pass it by." A BETTER ENEMY "Tomorrow 's flexo industry will have unique demands," declared Frank Burgos, Flexo Exchange. He took the stage to outline "A Game Plan for Relevancy," and began by list- ing what lies ahead: shorter runs, shorter lead times, offset quality, zero defects, added value, competing technologies, efficiencies and productivity. "Demands are accelerating. The pressure is there," Burgos explained. He advised printers to keep pace with adopting advances in flexo practices and technology; then warned, "Your competitors are hungry and continuously improving." Watch digital presses, offset integrating flexo technologies and gravure shooting for lower initial costs, Burgos urged. Steps that flexo converters can take to maintain market- share include digitizing workflow, becoming better manag- ers of information, mapping out each and every job, staging materials and using checklists. Burgos' remarks came in a session entitled "Best is the En- emy of Better." The 90-minute discussion was moderated by Rob Hughes of Hughes Integrated, who didn't hesitate to offer his take on the situation. "Beware of the high cost of saving money," he explained. "Information integration can empower strategic innovation. We must reinvent ourselves and become better for tomorrow." Hughes' words spoke to today 's economy, and Tom Cassano, MacDermid Printing Solutions expanded on the thoughts by outlining a print shop's place in it. "We don't have the luxury of spending big bucks," he admitted, "With that, he issued this advice. "Tighten controls. Establish background procedures. Survive and thrive." Elaborating on the point, Cassano recommended making small investments in key areas of process improvement--and doing it now. "Spending nothing is a recipe for disaster." Instead, certain moves were stressed, namely analyzing and auditing key areas in front of the pressroom, including taking and maintaining anilox, sleeve and cylinder inventories with the objective of removing damaged and worn goods from circulation. Cassano also called for changing bad habits in platemaking and mapping out exposure frames and lamp intensity. The strategy to pursue: "Audit, analyze and adjust. By optimizing upstream processes, and documenting the outcome, you can spend small and get big results." Dave Straten, Advanced Packaging, an FTA/FFTA board member, voiced the belief that, "Optimization is a must." He added, "Any printer that wants quality, consistency and prof- itability has to establish operational parameters." His advice is to "pursue better, more predictable results by identifying Color Cert's Tabletop. Rob Hughes at podium, flanked by panelists (L-R) Dave Straten, Tom Cassano and Frank Burgos. FTA TODAY
Sustainable Fall 2009