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FLEXO Magazine : November 2009
www.flexography.org NOVEMBER 2009 FLEXO 13 ity, stability and repeatability." Five steps are all that's required: 1. Image 2. Laminate 3. Expose 4. Remove 5. Process Printed results, which McKnight at- tested to, include increased contrast and little to no tonal compression. He also cited 20-25 percent reductions in typical cycle times and a 7-10 percent reduction in waste. "Bump curves have been elimi- nated and platelife extended." In fact, he said, "We have been able to run as much as 300 percent longer before observing plate wear or swell." McKnight explained that his firm uses a "high-definition primographic printing system," which is "an efficient, 11-sta- tion hybrid printing and converting technology that incorporates numerous package decoration options." At Ellis, it involves paper board, folding carton and flexible packaging. GAMUT TO GALAXY Designer Matt Azzam, Tri-Media Integrated Marketing Technologies, by nature an advocate of cutting-edge graphic tools, holds seven-color process printing in favor and has succeeded in winning 10 percent of his clients as converts. How and why? "Photo quality is awesome. Colors are vibrant. Work is produced on the newest presses which use 'the best of everything.'" To Azzam, a designer's prime motive is, "to come up with the most impactful presentation on the shelf." He's happy to negotiate from two-color to four-color to seven-color process and insists that the conversation involve the designer, prepress technician and printer. The mission: "Go as close to the edge of the envelope as we can. " Azzam shared success stories with flexographers in attendance at FFTA's Fall Conference, namely: Kruncher's Kettle Cooked Potato Chips and Eat Smart All Natural Snacks. Both entailed accenting colors that required a large color palette. Rich color consistency and minimization of banding demanded close attention, but printed results helped to retain brand awareness and improve shelf presence. Don Harvey, color coordinator for Schawk, shared Azzam's view and was able to expand on what the designer said. "Seven-color process is here!" he declared. "I work with it with at least nine different con- verters and they range from narrow web to wide web to reverse print." He insisted, "To get things right, process control is absolutely paramount, as is communication. Pull your shirt up, tell everyone what Matt Azzam, Tri-Media Integrated Marketing Technologies. FTA TODAY Flexo Training & Technologies Maximize the effectiveness of your personnel, equipment, software and materials. A&V offers training programs and support designed for every level of flexo experience: Toll-free Phone: 866.282.7697 • Toll-free Fax: 800.223.6869 www.AndersonVreeland.com • E-mail: info@AndVre.com Your Location Sometimes training and support is more effective at your work place. If that's the case, we'll come to you. Our Location We have everything you'll ever need for training and support, so come to us. We'll show you how to operate new equipment before it is installed. On-line The effectiveness of our on-line training and support is amazing. Regularly scheduled training or impromptu sessions are very productive. Flexo Training & Technologies • Process Control Technology • Sustainability Training • Basic Plate Processing Training • Color Management • FlexSysTM Simulator Training • Workfow Training • Training for Emerging Technologies • Press Characterization the Difference! Experience
Sustainable Fall 2009