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FLEXO Magazine : November 2009
www.flexography.org NOVEMBER 2009 FLEXO 15 PRINT QUALIFICATION PROGRAMS Dynamics of implementing a print qualification system are far reaching and must involve the CPC, ink supplier, premedia house and printer/converter. That pronouncement was made by Schawk's Rob Frimming and it was supported with detailed observations on his part, as well as testimonials from others. Frimming said, "CPCs expect consistency and they de- mand print capability that aligns with brand design direc- tion...Ink suppliers must abide by 'fit for use criteria.' It's essential to maintain ink libraries and color match across technologies and structures...Premedia is the point of project management. This is where print profiles are assessed and created to match press characterizations. It's essential that print calibration tools be provided. The print shop's role comes down to maintaining both print optimization and exhib- iting a spirit of continuous improvement." Expectations of the CPC with respect to print qualification programs were laid out by Kurt Augspurger of P&G, Babycare. "You must work in a profiled environment. It demands consis- tency and control to eliminate variables Colors must match across all suppliers and all substrates. Dot area, delta E and registration are key measures in our print quality evaluation. " What is a printer to do to win business or support existing business? Augspurger pointed to setting challenging annual goals that focus on driving out variation and losses. He also pledged to meet with print suppliers to issue and review their monthly scorecard and engage in conversation designed to address gaps and goals. He also insisted on "no surprises." With that in mind, print project managers must approve color targets for all new designs, and all print suppliers must flag the project manager on all target match outages. Gerry Sondej, SCI Preprint, stepped in to offer a printer's perspective on the issue. "Potential Designer Matt Azzam, Tri-Media Integrated Marketing Technologies, peruses exhibitor offerings. Gerry Sondej, SCI Preprint. FTA TODAY
Sustainable Fall 2009