by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : November 2009
20 FLEXO NOVEMBER 2009 www.flexography.org Printing Industries of America's Color Management Conference will take place Dec. 6 through 8 at the Pointe Hilton Tapa- tio Cliffs Resort in Phoenix, AZ. For more information or to register call 800-876-4683 or visit www.printing.org/color. The Color of Money See the Full Profit Spectrum at the 2009 Color Management Conference By Jim Workman and Joe Tuccitto Color is the essence of printing. Process control and color management go hand in hand. When you can control your process, you can also control waste, consistency and even profits. That's the idea behind Printing Industries of America's 2009 Color Management Conference, which takes place Dec. 6 through 8 at the Pointe Hilton Tapa- tio Cliffs Resort in Phoenix, AZ. Themed, "Follow the Profit Spectrum," the event takes a slightly different approach to the topic of measuring and manipulating color. Presented in partnership with Foundation of Flexographic Technical Association (FFTA), the conference has been retooled to include an emphasis on saving money using color management. The goal is to educate attendees on ways of managing costs and utilizing color control tools and tech- niques to save money. Essentially, show organizers aim to es- tablish a deliberate connection between color management and costs savings. Several sessions were created speaking almost exclusively to this, including: Color Optimization and Workflow Efficiency; Managing Unrealistic Expectations, which offers tips for dealing with clients and their percep- tions (or lack thereof) of your company's abilities; and Saving Money Using Color Management, in which a printer will offer its experience in cutting costs by managing its process. At its heart, the Color Management Conference has and will always be a technical conference. The 50+ sessions are mostly focused on color science and color management in a variety of different areas. There are tracks on packaging, digi- tal printing, photography, high-volume print, and more. While some of them have a direct connection to the bottom line, the event as a whole still speaks to effective implementation of color management technology. The spectrum has simply been broadened to help justify attendance in this climate of belt tightening. The show planner and its partners want to make sure that when companies have very little money to spend on conferences, that the individuals who want to go can make a persuasive pitch. Let's face it: Upper manage- ment will be more agreeable to allow technical personnel to such an event, if they know there will be a bottom-line impact. After all, if you have more color consistency and less waste, then you will save money and have more satisfied customers. That's what color management is all about. COLOR ME FLEXO From a flexo perspective, if you are a believer in FIRST (Flexographic Image Reproduction Specifications and Toler- ances), this is a fantastic conference to attend. The presenta- tions speak to the nuts and bolts of color control and color management. The number of color experts that will be on hand is not to be missed. One session that speaks exclusively to flexographers is Color Consistency for Packaging: FIRST and Worldwide Stan- dards (Tuesday, Dec. 8 at 1 p.m.). Moderated by Mark Mazur (DuPont), Steve Smiley (Vertis Inc.) and Joe Tuccitto (FFTA), attendees will gain a deeper understanding of the various global ISO standards that have been worked into FIRST 4.0, and how those standards affect the efficiency and productivity of the production workflow. While FIRST has always been a book of specifications, it references many ISO standards. The session will kick off with a testimonial on the importance of implementing color standards in an operation. This is not the only session that should attract the interest of flexographic printers/converters. Most presentations in the packaging track will be pertinent. Some examples include Color Management throughout the Flexo Workflow (Monday, Dec. 7 at 3 p.m.) and Brand Color Management (Sunday, Dec. 6 at 1 p.m. and 3 p.m.). In addition, all the core competency sessions are as relevant to flexo as they would be to any print process. These are the foundations of the concept, and include how to profile your monitor, how to properly measure color. ALL ARE WELCOME This conference is designed to be a one-stop-shop for all things color. If you have a flexo press, digital press, or any combination of offset or other processes, this event will offer a lot to take away. In addition, there will be a pre-conference session on Printing Across Different Platforms. Here, attend- ees will start with a flexo-printed wine label and will see how color management can be used so that the colors in a variety of other products---digitally-printed posters, offset-printed ads, and a Web site---are a dead-on match with the label. The industry has evolved to the point where brand managers are using a variety of processes to communicate, including non-print platforms. As such, attendees will go through the color measurement process for the targets and monitor every little detail. Afterward, everyone will be invited to a "product launch party" where you will get to see the tech cards and drink the wine at the Cowboy Cookout. ABOUT THE AUTHORS: Jim Workman is vice president, training for Printing Industries of America. Joe Tuccitto is FTA's director of education. INDUSTRY INDICATORS
Sustainable Fall 2009