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FLEXO Magazine : Dec 09
10 FLEXO DECEMBER 2009 www.flexography.org • Virtual press approval technology was born out of the frustrations experienced by end users who were not able to monitor their colors consistently without having to spend weeks going to press approvals. • The system shows the color data of the proof and the press pull, with color difference defined as color tolerance values and as a tone curve for comparison against the tolerance standard specified. • The contract proof and press pull are scanned by the printer under the same conditions, eliminating reflection, which could contaminate the color data. Let's face it, press approvals are never convenient. They occur at the oddest hours and are never close to home. In the meantime, you've already moved on to count- less other vital projects at various stages of completion that require your utmost attention. The last thing you need now is to go to a press approval. Yet, it remains the final and most decisive step to getting your product package market-ready at the highest level of quality possible. Your team has spent countless hours getting to this stage and the package has to be absolutely perfect. You've signed off the final color proof and whatever comes off that press better match that proof exactly. You want quality assurance guaranteed! OBJECTIVES The primary objectives of virtual press approvals are to eliminate their on-site counterparts, as well as to guarantee quality assurance and give clients the opportunity to control their own color management. As a result, you never have to worry about consistency of quality or color from one package to the next, from one printrun to the next and you never have to travel to another approval again---they come to you online, wherever you are. How often does this scenario happen? After the SKU has been printed, everyone at the office is anxiously waiting, with trepidation, for those printed samples to arrive for circulation upstream. A very nervous time! Another scenario: The presi- dent of the company is walking through one of his flagship stores on a random audit when he spots one of his favorite products sitting on the shelf at eye level where every consum- er can see it. The package is perfect, but right beside it is the same SKU from a different run and the colors are slightly, but noticeably, off. Unacceptable! VALUE ADDED FEATURES • Web-based and independent of workflow system. • Color standard independent, supporting all standards. • Supports remote press approvals in all printing environ- ments (flexo, litho, gravure). • Uses measured color data for accurate color comparison. • Measures unlimited colors, including Opaltone® (Expand- ed Gamut) and PMS specials. • Performs comparative statistical analyses of color seg- ments of contract proof and press pull, virtually instanta- neous. • Replaces subjective judgment with statistical data. • Guarantees quality assurance within printruns, from one printrun to the next, and between all print suppliers ir- respective of geographic location or print platform. • Is a client/server based system, allowing multiple users to view, collaborate and annotate the contract proof and press pull in a seamless environment. • Provides real-time chat between CPC, designer, convert- er and other collaborators. • Has on-line inspection tools to identify out-of-spec print- runs. • Archives printrun history. • Cuts approval time, eliminates travel costs. • Offers unique, affordable, real-time color measurement control. The technological backbone of virtual press approvals em- ploys measured color data for comparative statistical analy- ses of a contract proof and a press pull in a real-time virtual collaboration venue. The resultant virtual collaboration goes beyond simple proofing, emulating an on-site press approval, plus analyses during the printrun from anywhere at any time. Print buyers, designers, prepress and converters analyze established color standards from the approved proof and the pull, not a PDF of the proof or a monitor calibrated to match the press sheet. This gives print buyers complete control of their color management with consistency, repeatability and accountability ensured across global suppliers. Virtual press approval technology was born out of the frustrations experienced by end users who were not able to monitor their colors consistently without having to spend weeks going to press approvals. It offers a virtual platform from which to measure color consistency throughout a pressrun and from run to run, 24/7. In an era of travel bans and green initiatives, this technology can save print pur- TECHNOLOGIES & TECHNIQUES Virtual Press Approvals Customers Come To You Online, Wherever You Are The system alerts users when a color is not within tolerance. All art courtesy GMF Flexo Prepress.
Sustainable EOY 2009