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FLEXO Magazine : Dec 09
12 FLEXO DECEMBER 2009 www.flexography.org The Flemish Innovation Center for Graphic Communica- tion (VIGC) conducted a study into the accuracy and reliability of the new myPANTONE for iPhone. With Pantone describing itself as "the color authority," expectations for the application were high. "When I heard that Pantone had launched a color reference tool for the Apple iPhone, I was somewhat surprised," said Eddy Hagen, managing direc- tor and trend watcher at VIGC. "The iPhone does not have a calibrated screen, so I questioned the accuracy of the on- screen color rendering." The VIGC subsequently conducted a number of simple tests to check if the application could live up to expectations. TWO DEVICES, TWO COLORS The VIGC tested two devices with the co-operation of Apple Belgium, which kindly provided the organization with an iPhone 3G and an iPod Touch, which has the same screen as the iPhone 2G. After installing the myPANTONE application, the VIGC retrieved the color Pantone Goe 37-5-1 C on both devices, with identical settings. This simple test immediately revealed a color difference. Plus, the printed patch in the Pantone Goe guide looked different to the one shown on the iPhones. When the VIGC compared the iPhone 3G---which features better color rendering than the 2G and iPod Touch---with an LCD screen calibrated with the X-Rite Color Munki Design, there was a remarkable difference yet again. While this was partly caused by the glare of the iPhone screen, this VIGC Study Researches Reliability of myPANTONE on iPhone Tests Reveal Color Accuracy Of New Application • Apple does not claim that the iPhone screen is color calibrated. • The iPhone has a smaller color gamut than the Pantone library and most commercial computer monitors. • Photographs of Pantone patches taken with an iPhone are identified and rendered as totally different colors. The iPhone 3G (left) and iPod Touch (right) show the PANTONE GOE 37-5-1 C color. The comparison shows that the colors are different. TECHNOLOGIES & TECHNIQUES
Sustainable EOY 2009