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FLEXO Magazine : Dec 09
www.flexography.org DECEMBER 2009 FLEXO 17 once---regardless of their number of days at the show, or times they enter the exhibit halls. Show data reports also reveal the event drew high-level attendees from 10,512 unique buyer companies who came to explore the equipment, products, services and applications demonstrated by the 680 exhibiting companies that occupied 566,284sq.ft. of space across the expansive North and South Halls of McCormick Place. Also, new to the show this year were 126 first time exhibitors, many of whom joined veteran exhibitors in recognizing the high caliber of attendees at this year 's show. DECISIVE AND DIVERSE PRINT 09 welcomed a decisive attendance with a diverse crowd representing a broad spectrum of the graphic com- munications industry. Attendees were recorded from 94 countries. Of the international attendees, nearly one-third hailed from Latin America; another one-third represented Canada and Mexico. Nineteen percent of attendees traveled to the show from the Asia Pacific region, with the remainder of international attendees coming from Western and Eastern Europe, Africa, Central America and the Caribbean, and the Middle East. About two-thirds of U.S. visitors hailed from the Midwest; the Northeast, Southeast, West and Southwest were also represented. Buyers on the show floor represented companies of vari- ous sizes and annual sales volumes. According to GASC's analysis of the unique verified buyer companies at PRINT, a little more than one-third of attendees worked for firms with one to 19 employees. Another 18 percent represented businesses with 20 to 49 employees, and 16.5 percent came from companies with 250 or more employees. (The remaining attendees were divided equally between the 50-to-99 and 100- to-249 employee categories.) Meanwhile, about 22 percent of PRINT 09 attendees represented businesses with an annual sales volume of more than $20 million, followed by those from companies with less than $500,000 (17.9 percent of attendees), and between $1 million and $3 million in sales (15.7 percent). "PRINT 09 met all of the key objectives set for attendees and exhibitors," said Ralph Nappi, president of GASC. "The goal with PRINT 09 was to provide an educational show experience that drew in all the segments of the graphic com- munications industry and met the equipment and product needs of those diverse markets. True to our aims, PRINT 09 attracted attendees from 11 distinct market segments, from commercial printers to quick printers to transactional printers to newspaper printers to package printers and more, who sought information on a multitude of equipment categories." GASC's event summary reported hat, in fact, attendees indicated ocused interest in 10 different equip- ment and product categories, with many noting more than one category. Thus 61 percent of attendees indicat- ed interest in digital presses and sup- plies, 53 percent sought out bindery/ finishing equipment and 42 percent were interested in wide format inkjet printers and supplies. Significant percentages were also recorded or offset litho presses and supplies, package printing and converting equipment, design/prepress software, mailing and fulfillment, and workflow management packages. Despite the diverse representa- ion of the graphic communications ndustry at PRINT 09, attendees did appear to have two characteristics n common: They wielded significant nfluence over their company's pur- chase decisions, and they represent- ed the highest executive levels of their companies. Specifically, 64 percent of attendees either made the final purchase decision in their firms or held significant influence over the final decision-making. Another 21 percent of attendees made initial recommendations or researched new products on behalf of their company. Meanwhile, nearly 22 percent of this year's PRINT attendees held the title of president, owner or CEO at their company, while another 28 SPECIAL REPORT
Sustainable EOY 2009