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FLEXO Magazine : Dec 09
18 FLEXO DECEMBER 2009 www.flexography.org percent were vice president, department head, manager or supervisor at their company. "What this data tells us is that, even with a slowed econo- my, graphic communications companies are looking to their future business needs; they were serious about making short equipment investments and exploring new technologies for future investment," said Nappi. GOT THE CACHÉ "The quality of attendees was outstanding," reported Rich- ard Trapilo, executive vice president and general manager of C.P. Bourg Inc. According to Don Ohlig, managing director of Fabrication Concepts Corp. OLEC Technologies LLC, "From my point of view, the show was very good. We were manning three booths and had steady traffic most of the time. I know there was not the number of visitors that most wanted, but the attendees were serious and more upbeat than I had seen in a while." "PRINT has the caché, and attendees know that," said Paul Foszcz, marketing manager at manroland Inc. North Ameri- ca. "If you're looking to buy something in this industry, you're here at PRINT. That's one of the reasons we're here." Mark Levin, president of Presstek Americas, observed, "Es- pecially in difficult economic times, it can be hard to predict the return on investment from a major trade show such as PRINT 09. Presstek was delighted with our decision to support the show." Brian Wolfenden, director of marketing commu- nications for Presstek Inc. shared that "The show proved a strong venue to announce our new products and reinforce our brand image. We took order commitments across our en- tire product portfolio and captured qualified leads. PRINT 09 also helped us to gain exposure to a larger and more diverse audience." Dave Jackson, of EP Graphics in Berne, IN, was one of those who came to PRINT to buy. "PRINT gives you a chance to check out the newest equipment releases and talk with several industry experts in a very short period of time. Fortu- nately, we were in a position to be doing more than window- shopping," he explained. "Over the past year we added digital printing to our bag of tricks, so we were shopping for software and finishing equipment to support that venture." Andrew Shama, from Proven Direct, Milwaukee, WI stated that his company attended the show because, "We like to put faces to names and to see all the new technology. The show provides a good way to arrange one-to-one meetings with specialists at vendor companies, see new products that are hush-hush, compare products in person and see the equip- ment running." PRINT exhibitors observed that attendees represented not just commercial printers but all segments of the graphic com- munications industry, including digital printers, book publish- ers, newspaper publishers, in-plant printers, transactional printers, mailing and distribution professionals, along with print buyers, and among others. Sophia Farina, Quark Inc.'s director of marketing for North America, for example, pointed out that she was able to see not just printers but also graphic designers and students at the show, while Jeffrey Brewer, vice president and general manager for GBR Systems Corp., com- mented on the number of mailing professionals who attend. "Because PRINT focuses on the entire process, including finishing any number of ways, they deliver all the people we need to put that process together from one to the other. No other show does that," Brewer said. Summed up by Ron Pueschel of bielomatik jagenberg Inc., "PRINT and GRAPH EXPO come the closest of all the North SPECIAL REPORT
Sustainable EOY 2009