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FLEXO Magazine : Sustainable EOY 2009
Images courtesy: PepsiCo. Principles, aspirations, goals and a stern commitment to "creating a better tomorrow," are all wrapped up into Pep- siCo's recently released "Global Sustainable Packaging Policy." It uses continuous improvement as a common founda- tion for corporate environmental, social and economic strategies that can affect packaging platforms for brands like Pepsi, Gato- rade, Fritos, Lays, Quaker, Cheetos, Tropicana, Propel, Doritos, Tostitos, Mountain Dew, Ocean Spray, Aquafina and Sun Chips. Starting with Chairman and CEO Indra K. Nooyi, and stretching through the entire executive chain, management holds, "Our global packaging policy expresses our Perfor- mance with Purpose vision and commitment to build share- holder value by making PepsiCo a truly sustainable company through programs that reflect our focus on economic growth, improving communities and environmental stewardship." The company and each of its divisions maintains that it has a clear policy with regard to understanding the unique role packaging holds in shaping the way products are presented to consumers, customers and communities. "We respect our responsibility to contribute to the quality of life in our com- munities by optimizing the use of materials and continually improving our processes. " PACKAGING POLICY PepsiCo is fast to go on record and state that it is commit- ted to developing packaging that: • Supports continued shareholder growth. • Exemplifies best-in-class design and use of materials. • Maintains highest quality and hygiene standards ex- pected by consumers. • Provides optimal protection for our products and trade- marks. • Meets value/cost/performance criteria that satisfies con- sumer desires. • Strives for the smallest possible environmental footprint. Executive management notes, "PepsiCo has been inspired by many science-based sources, including the Sustainable Packaging Coalition (SPC) and the European Organization for Packaging and the Environment (EUROPEN). While some elements are quite straightforward to com- mercialize, others will require the continued work of our innovation and procurement teams, in conjunction with our suppliers." PepsiCo's sustainable packaging aspi- rations aim to: • Increase the use of recycled con- tent or materials from renewable sources. • Optimize packaging design to use the fewest materials necessary . • Promote use of materials that can be recycled. • Minimize post-industrial waste. • Avoid known negative impacts to the environment. • Achieve lower carbon footprints by ensuring efficient energy usage across product lifecycles. SUSTAINABLE PACKAGING PRINCIPLES This highly respected consumer products company has resolved to continue its journey to optimize materials, and says it has developed a set of principles to guide the decision making process. Actions will be based upon: • Use of sound-science with reputable assumptions and benchmarks regarding the environmental impact of packaging. • Application of common and understandable language, definitions and metrics. • Setting quantifiable, time-bound goals. • Responsible balancing of multiple considerations and variables when making packaging decisions. • Developing short-term and long-term continuous im- provement packaging strategies. ACHIEVING GOALS Broad, sustainable packaging objectives, have been developed as part of the approach to establishing a basis for measurable goals. The aim is to turn these aspirations and principles into action across all functions within PepsiCo to focus efforts and empower employees. Specific goals will be aligned with the line of business, such as snacks and beverages; as well as geographies, based on the opportunities that exist in those areas. The broad objec- tives embrace the five Rs to overall waste reduction: Remove...Eliminate environmentally sensitive materials. Reduce...Achieve best-in-class material optimization or performance criteria for packagiong. Recycle...Achieve best-in-class recycled content for primary beverage packaging; increase recyclability of rigid beverage packaging; increase recycling of post industrial packaging waste---trimmings, etc.--related to suppliers. Renew...Innovate and develop commercially viable biode- gradable snack and food packaging. Reuse...Increase reuse of consumer operational or trans- port packaging. At press time, it was stressed that, "As we continue to in- novate and build upon our understanding of opportunities, PepsiCo may choose to add or update these goals to reflect new technologies and materials that become commercially viable." Performance With Purpose PepsiCo's Global Sustainable Packaging Policy 4 Sustainable FLEXO END OF YEAR 2009 www.flexomag.com