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FLEXO Magazine : January 2010
6 FLEXO JANUARY 2010 www.flexography.org FTA TODAY Future Prospects, Premium Packages... Numbers, number everywhere---some point to significant new product intro- ductions; others hint at sales growth, wider consumer acceptance, greater profitability, proven performance in a resilient packaging sector and, best of all, increased demand for flexographically printed product. Experts have spent months crunching data. Economists, by and large, see posi- tive signs. Packaging orders are up. Private label is gaining significance. Investors have the packaging sector in their sights. Nielsen is on the record, as is PCI Films Consulting, PRIMR, FINAT, Pike Research and Mesirow Financial. Analysts agree that certain trends, now on the horizon, bode well for flexogra- phy; namely: frequent graphics changes, additional SKUs, and the ever-present push for adoption of critical best practices that deliver quality, consistent, repeat- able print results. PUNDIT'S PREDICTIONS In this issue, we look to the future and the forecasts for what it is destined to bring. At FLEXO, that's traditional in January. This year, optimism prevails. Witness this observation from the investment banking community, as voiced by Mesirow Financial. "The packaging industry has demonstrated strong, relative, economic resilience that enhances its attractiveness to private equity investors." What is catching their notice? Financiers single out the relative strength of ship- ments---folding carton, flexible packaging and labels---as compared to commercial print, autos and housing. As such, they 've assigned low volatility ratings to packag- ing companies' revenues and earnings and stressed its strong association with a somewhat recession proof food market. Forecasts point to real GDP growth of 2.9 percent in 2010, after a decline of 2.5 percent in 2009, coupled with improvements in the credit market. Packaging prospects get a good grade. What are other people saying? • PCI's consultants point to sustained growth of 3.2 percent annually for flexible packaging. Production will soon eclipse the current $60 billion annually. • Pike research indicates the packaging market is on the rise. Estimated size is now $429 billion. Five years out it will be $530 billion--+24 percent! Sustainable packaging revenues will more than double---from $80 billion to $170 billion. • PRIMR instructs us to brace for the impact of sustainability, energy costs, govern- ment regulations, retailer campaigns and offshore manufacturing. It sees little growth for corrugated; minimal growth for carton; moderate volume increases in flexible packaging and moderate, yet more notable improvement in labels. • FINAT hints at a return to growth, and predicts significant capital investment activities. It believes new techniques; effects and materials will be explored. FORUM CALL Dual functionality is another trademark of this issue, as FFTA's Official 2010 An- nual Forum Brochure opens from the back cover. Forum is a four-day extravaganza through which FTA and its member companies present their vision of flexography today, accompanied by their take on where it is going tomorrow. Together with INFO*FLEX, Forum will stand out as the year's single largest gath- ering of the flexo world. We've devoted 16-pages to showcasing its eight, solutions- driven technical sessions, pre-conference tutorials and an early opportunity to acquire FIRST Operator Certification. Meet the challenge, streamline the process, identify and study emerging trends, prepare to adopt new technologies, network with peers, forge business relation- ships with up to 200 suppliers... Experience Forum 2010 where you can position your firm to print true premium packages. PUBLISHER'S INK BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADVISORY COMMITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Corporate Express John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C-P Flexible Packaging Paul Wilson, Encore Washington Ltd.
Sustainable EOY 2009