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FLEXO Magazine : January 2010
20 FLEXO JANUARY 2010 www.flexography.org • Signs of a 2010 new-product surge include a rebound in concept testing and a pickup in new packaging orders. • Schawk's packaging-related sales have been improving sequentially, both quarter to quarter and month to month, over recent quarters. • While 2010 may be a bigger year for innovation, it will probably be a lot bigger in developing markets. RETAIL REPORT Ready for Launch(es) Package-Good Players Plan New-Product Surge for 2010 Package-goods marketers are promising bigger, better and more plentiful innovation and new prod- ucts in 2010 than 2009, a year in which many brands hunkered down in the face of recession. Titans Procter & Gamble Co., Reckitt Benckiser, Kimberly-Clark Corp., Ener- gizer Holdings and Unilever have all said or signaled that they expect to step up new-product activity, and by extension marketing support, in 2010. They 'll need to do something. U.S. household and person- al-care marketers have seen flat to down volumes this year, getting most of their dollar sales gains in late autumn from products related to the H1N1 virus. But the flu vaccine seems to be working and therefore putting a damper on sales: Wal- greens recently reported November sales were hurt in part due to a slowing of cough-cold medicine sales. Signs of a 2010 new-product surge include a rebound in concept testing and a pickup in new packaging orders. But plenty of doubts remain. Some retailers haven't noticed much of a new-product onslaught---at least yet. "I haven't seen a whole lot at this point," said a health-and-beauty buyer for a drug chain. A grocery/household products buyer said he's seeing more reductions in underperforming items and products than new product launches, and no indications of a pickup in new-product activity at least for the first quarter--- beyond private label. Even so, there are unmistakable signs of a step-up in branded new-product activity. Nielsen's Bases, the dominant player in concept testing for the industry, proved a pretty ac- INDUSTRY INDICATORS
Sustainable EOY 2009