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FLEXO Magazine : January 2010
30 FLEXO JANUARY 2010 www.flexography.org • In order to adequately meet the complex demands required by law, it is indispensable that everybody in the process chain assume responsibility for their particular field. • One quarter of all shrink sleeve products are printed flexographically, primarily with solvent-based inks. • Wet-on-dry process printing holds many disadvan- tages when printing on tubes. CUPS & PLATES All the talks about the crisis could not keep the cup and tube printing industry from participating in the international seminar of Zeller+Gmelin in Berlin. All art courtesy Zeller+Gmelin. Zeller+Gmelin GmbH & Co. KG recently organized its seventh customer seminar for the decoration of plastic containers. The event took place in the federal capital of Berlin, Germany, in early summer 2009 under the heading "The Future of Container Decoration." With nearly 200 partici- pants from more than 20 different countries, the seminar was jam packed. Speakers mainly addressed the question of what challenges container decoration faces in the future. Here, the aspect of migration with food packaging was a key focus. The information on innovations in the market, as well as the trade exhibition, which was organized to run in parallel with the lectures, were also found to be very informative. The innovative strength of the industry was also ad- dressed by Andreas Mahlich, CEO marketing and sales at Zeller+Gmelin, in his opening remarks. He reminded the participants of the discussion about the photoinitiator ITX, which was relevant during the previous event in Stuttgart. Only four months later, the printing ink specialist from Eislin- gen released a new low migration ink series to the market. In Berlin, Mahlich was able to present the new generation of low-migration UV inks. The lecture program officially kicked off with a presentation by Marcus Ruckstädter, sales manager, export and inland sales, at Zeller+Gmelin, and Thomas Reiner, CEO of Berndt and Partner. The pair presented a survey of trends and devel- opments in the field of packaging. Using prominent examples, they demonstrated how incorrect projections can be. They warned against overestimating current economic conditions based on the current reports. Despite numerous symptoms for a crisis situation, which have to be addressed in the short term, companies should by no means forget two things: On the one hand, processes of innovation and adjustment to the market should not be affected by organizational changes, as this would definitely have long-term repercussions. On the other hand, companies should not forget their strategic concept which has to be directed far enough toward the future. The Future of Container Decoration Zeller+Gmelin Presents Forecasts for the Cup and Tube Industry INDUSTRY INDICATORS
Sustainable EOY 2009