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FLEXO Magazine : February 2010
8 SESSIONS SESSIONS MONDAY, MAY 3 (continued) The FIRST Steps to Becoming World Class: A Converter’s On-going Journey As flexo converters/manufacturers, we are all looking to improve processes to help achieve more uptime, consistent quality, customer satisfaction and profitability. There are many tools but only one that has been researched, reviewed, documented and proven to address the challenges we face every day - FIRST 4.0. This resource has been derived from years of experience both in and outside pressroom and serves as a great educational tool that will help any organization understand the many intricacies and challenges that have been confronted over the years by the pioneers who have walked before us. Join us as we share our journey as we took our FIRST steps. Dan Doherty, Prairie State Group FIRST in Prepress Prepress and premedia companies, at the request of our CPC clients, are continually being asked to manage, coordinate and/or consult on aspects from all phases of the reproduction process. As brand stewards, with a focus on brand equity, we must integrate the proper set of tools with exacting “know how” and facilitate communication among all participants involved in the value chain. FIRST 4 .0 is one of tools used as a foundation to this communication process. This session will highlight specific areas of FIRST 4.0 and illustrate real world implementation. In addition, this session will look beyond FIRST 4.0 and highlight other tools that can be used to effectively “close the loop” and narrow the knowledge gap within the value chain partner participants. Robb Frimming, Schawk, Inc. Applying FIRST 4.0 to the Design Process FIRST 4.0 includes a Packaging Development Timeline that calls for the printer to proactively communicate ink & coatings requirements, substrate limitations, color management information, die drawings and other graphics capabilities. The Pre-Production meeting step where artwork is previewed by the printer prior to final approval can then be used for design specific considerations. Even where your customer has not formally adopted the FIRST Timeline, it provides a good discipline and task list for the printer to assure that final artwork, print capability and expectations are aligned. Al Bowers, RR Donnelley The Brand Owner’s Experience Diageo maintains a portfolio of some of the best selling premium adult beverage brands in the world. For successful branding, strong color consistency is a requirement therefore Diageo maintains a robust color standards program. For the successful execution of this program a solid foundation of print and manufacturing specifications & tolerances is a must. FIRST is a part of this foundation, guiding, building and maintaining the repeatable conditions that are necessary for commercialization excellence. Kevin Chop, Diageo 10:30aM – 12:30pM Substrates A product’s value, brand identity, shelf appeal and convenience are all reflected in the quality of the graphic image. One of the critical components of graphic reproduction is the choice of substrate. In this session, speakers will provide insight and perspective that includes surface enhancements, print process components and control. Discussion will also focus on cost savings, productivity and overall process improvement. Chair: Richard Rosenberger, Solo Cup Company; Co-chair: David Nunez, International Paper Company