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FLEXO Magazine : March 2010
www.flexography.org MARCH 2010 FLEXO 11 second largest user of electricity, with consumption of 75 billion kilowatt hours in 2006, data centers and servers were not far behind, having consumed 61 billion kilowatt hours of electricity. And, since print volumes are declining, while the use of data centers is projected to double in five years, and the disposal of electronic goods is the fastest growing cause of toxic waste, this is far from a safe alternative. The quest for sustainable print in this dynamic global market, with downward pricing pressure, a global credit crunch, and escalating energy prices, at first glance appears to face an insurmount- able challenge. The industry needs to develop a new philosophy of sup- ply chain integration, a partnership approach, and a more supportive and inclusive dialogue. There are a variety of complex issues facing the print community, from more ef- ficient production to lifecycle assessment of products and compliance with even tighter regulations. A key recommenda- tion to everyone in the print supply chain is: "Educate!" Educate yourself, your cus- tomers, suppliers, employees, and your local community. This education needs to be compelling and creative to change the culture of a business and get all the staff on board for the journey that lies ahead. In the end, the PRIMIR study, Sustain- able Print in a Dynamic Global Market: What Going Green Means identifies a number of recommendations for all participants in the print supply chain. Among them: • Develop a concerted effort to focus on increasing the uptake of 1SO 14001 and the standardization of EMS processes. • Carbon calculation best practices need to be developed with all key stakeholders in the supply chain. • The industry needs even lower VOC solutions for washes, solvents and ink, with improved performance of capture and recovery systems. • There needs to be greater incen- tives for energy reduction and the utilization of renewable energy sources. • There also needs to be more widespread awareness of water conservation measures. • Designate an environmental cham- pion to act as a catalyst for change within the business and start to measure and record what you are currently doing. To learn more, call 704.588.3371 or Toll Free 800.438.3111 At Harper Corporation we do more than sell anilox rolls. We deliver confidence that comes with a 100% performance guarantee, backed by a team of graphic experts, and supported by a full compliment of products and accessories. With anilox roll manufacturing and restoration facilities in Charlotte, NC, Green Bay, WI, Herford Germany and Bangkok, Thailand, Harper Corporation delivers dependable consistency no matter where you print. ANILOX ROLL DIVISION HARPERIMAGE.COM Am ericas • Europe • Asia ©2010 Proven to be the best. From four locations across the globe. There is a reason ours comes with a 100% performance guarantee. IMPLICATIONS FOR PRINTERS/CONVERTERS Vendors can do much to promote sustainability, not least by working across the supply chain to help establish and employ best green practices. The indus- try should promote the attainment of ISO 14001 certification, standardize envi- ronmental management systems processes and develop carbon calculations for each step of the print production process. Most importantly, promote your own sustainability, and educate customers about what it means to be green. PREPRESS PROVIDERS Not surprisingly, chemical-free CTP is one easy way for prepress vendors to promote sustainability. Also, suppliers should educate customers on the benefits of soft proofing, while encouraging adoption of ISO 12647 or FIRST for color management consistency, to help printers reduce hard-proofing and press-makeready waste. PRESS EQUIPMENT MANUFACTURERS Press vendors should take a second look at press design and technology. Focus on creating more energy-efficient presses, such as by incorporating larger, more efficient centralized compressors and built-in Power Perfectors; reducing overall equipment footprint; and developing systems to minimize press waste. Also helpful are training programs focused on green practices. These could cover such topics as preventive maintenance, eliminating press waste, and best practices on presses. FFTA's TEST Virtual Campus offers many such online courses. Sustainable Print in a Dynamic Global Market: What Going Green Means is available as a free PDF download for all NPES members. Non-members can or- der the study for $4,500. For more information or to purchase, visit www.primir.org.
Sustainable Winter 2010