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FLEXO Magazine : March 2010
14 FLEXO MARCH 2010 www.flexography.org INDUSTRY INDICATORS Sippin' on Growth Positive Projections for Potable Product Packaging The beverage packaging industry in North America is estimated to have been $22.8 billion in 2009, according to Beverage Packaging Market Assessment: A Bench- mark Study, recently released by PMMI (Packaging Machin- ery Manufacturers Institute). The study names plastic as the most popular material at present and for the foreseeable future, with more than 40 percent of the market. Bottles are the most popular packaging type, with more than 55 percent of the market, it reports. Plastic as a packaging material and bottles as a packaging type will provide the vast majority of incremental sales increases of beverage containers during the next 10 years. BEVERAGE PACKAGING TRENDS The beverage packaging industry is experiencing in- creasing innovation in design, materials and efficiency to meet cost and environmental concerns while trying to entice splintering consumer groups. The report lists the following top trends in the industry: • Beverage manufacturers are increasingly trying to attract consumers with eye-catching single-serve packaging. In- creased competition in the beverage market has resulted in an attention-grabbing arms race which is expected to fuel new packaging innovation concepts specifically with- in single-serve containers. Profitable sales from single- serve containers, which typically offer high margins, will help fuel innovation efforts. • Costs and environmental impact concerns are pushing manufacturers to innovate cost effective green packag- ing. Most respondents expect upcoming regulations to be much stricter in reducing the carbon footprint of each package type. Beverage containers of the future are forecasted to openly advertise sustainability and environ- mentally friendly ratings that consumers will increasingly consider within their purchasing decision criteria. • Plastic is the material of choice in many beverage seg- ments because of its future of cost effective, rapid innova- Top Opportunities for Beverage Packaging • Develop equipment that is flexible and can be modi- fied for different package type and sizes. • Provide consulting services to customers to help them best lay out manufacturing plants for the greatest efficiency. • Partner with large beverage manufacturers to help innovate new green packaging options and green manufacturing processes. • Help develop primary packaging designs and streamlined secondary packaging options that require much less protective secondary packaging to support beverage manufacturers in cost cutting and carbon footprint cutting initiatives. • Offer premium technical service to customers willing to pay extra. • Develop more efficient manufacturing equipment that enables beverage manufacturers to save on energy costs and reduce their carbon footprint. • Develop beverage manufacturing cost reduction expertise and provide consulting services to bever- age manufacturers to help them cut costs out of their manufacturing systems. Photo courtesy PMMI.
Sustainable Winter 2010