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FLEXO Magazine : March 2010
www.flexography.org MARCH 2010 FLEXO 15 tion into lighter, more eco-friendly packaging. • The packaging materials of glass and aluminum have limited innova- tion opportunity. • Beverage manufacturers want beverage packaging companies to more quickly develop machinery that supports the latest container technologies. • Pouch containers hold the most opportunity for rapid growth as new manufacturing technologies place cost and speed of pouch beverage production in line with high speed glass bottle production. Compared to glass, pouches are very space efficient and offer significant sav- ings in transportation and storage. Environmentally, pouches use far less landfill space than plastic. Some pouches are 100 percent biodegradable. • Aside from alcoholic beverages, most beverage manufacturers are trying to minimize secondary pack- aging to cut costs and reduce the overall carbon footprint. Retailers also want streamlined secondary shelf-ready packaging that saves time and money in stocking shelves. The implications of these combined trends means fast-responding packag- ing providers that focus efforts on single serve green packaging will help bever- age manufacturers gain a first-mover advantage in the industry, as consumer preference motivates beverage manufac- turers to offer innovative green packaging concepts, with environmentally friendly ratings. In addition, the study claims, secondary packaging manufacturers will be under increasing pressure to provide solutions with a smaller environmental footprint. Those that are the first to provide green solutions are expected to gain a significant customer base of beverage manufacturers trying to capitalize on new green package ratings. LESSONS LEARNED Beverage manufacturers admitted that the biggest mistakes they have made are being slow to understand shifting consumer preferences. These compa- nies are now racing to catch up and are pushing beverage packagers to innovate and respond quickly. To mitigate this in Energy drink companies are hyper-competitive in a constant race to differentiate themselves. Photo courtesy McDowell Label. TOP THREATS & CONCERNS • Packaging equipment is not flexible enough to handle different packag- ing types and sizes. • Lack of packaging manufacturers' assistance in driving down cost of suc- ceeding with customers. • Insufficient financing options. • Quality of glass bottles going down. • Warranties with insufficient length and coverage on manufacturing equipment. • Poor technical service from equipment providers. • Industry consolidates because increased costs and taxes drives smaller beverage manufactures out of business. • Increasing consumer awareness of carbon footprint of beverage packag- ing drives down consumption of single serve beverages and gives birth to a practice in which quick service restaurants provide beverage "fill and go" refilling service of beverage container bottles. • Protracted green packaging legislation stalls beverage packaging equip- ment purchases. In the wines and spirits sector, packaging and label providers must strive for the most premium ap- pearance. Photo courtesy McDowell Label. To learn more, call 704.588.3371 or Toll Free at 866.588.8686 Or order on our website. Nothing compares to the power of CeramClean IITM when it comes to removing dried ink without damaging the cell structure. Use it with UV, water-based and solvent inks---on anilox rolls, or ceramic, chrome and gravure cylinders. It's a great stain remover. Available in original thick, gel and pourable liquid in a full range of sizes. HARPERSCIENTIFIC DIVISION HARPERIMAGE.COM Am ericas • Europe • Asia ©2010 We’re talking clean.
Sustainable Winter 2010