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FLEXO Magazine : March 2010
FIRST in Prepress SESSIONS Prepress and premedia companies, at the request of our CPC clients, are continually being asked to manage, coordinate and/or consult on aspects from all phases of the reproduction process. As brand stewards, with a focus on brand equity, we must integrate the proper set of tools with exacting “know how” and facilitate communication among all participants involved in the value chain. FIRST 4.0 is one of tools used as a foundation to this communication process. This session will highlight specific areas of FIRST 4.0 and illustrate real world implementation. In addition, this session will look beyond FIRST 4.0 and highlight other tools that can be used to effectively “close the loop” and narrow the knowledge gap within the value chain partner participants. Robb Frimming, Schawk, Inc. Applying FIRST 4.0 to the Design Process FIRST 4.0 includes a Packaging Development Timeline that calls for the printer to proactively communicate ink & coatings requirements, substrate limitations, color management information, die drawings and other graphics capabilities. The Pre-Production meeting step where artwork is previewed by the printer prior to final approval can then be used for design specific considerations. Even where your customer has not formally adopted the FIRST Timeline, it provides a good discipline and task list for the printer to assure that final artwork, print capability and expectations are aligned. Al Bowers, RR Donnelley The Brand Owner’s Experience Diageo maintains a portfolio of some of the best selling premium adult beverage brands in the world. For successful branding, strong color consistency is a requirement therefore Diageo maintains a robust color standards program. For the successful execution of this program a solid foundation of print and manufacturing specifications & tolerances is a must. FIRST is a part of this foundation, guiding, building and maintaining the repeatable conditions that are necessary for commercialization excellence. Kevin Chop, Diageo 10:30aM – 12:30pM Substrates A product’s value, brand identity, shelf appeal and convenience are all reflected in the quality of the graphic image. One of the critical components of graphic reproduction is the choice of substrate. In this session, speakers will provide insight and perspective that includes surface enhancements, print process components and control. Discussion will also focus on cost savings, productivity and overall process improvement. Chair: Richard Rosenberger, Solo Cup Company; Co-chair: David Nunez, International Paper Company Slip-N-Slide During the summer, kids may enjoy a day of fun with their favorite water slides, but printers will still be worrying about a different slip and slide. To relieve the worry, this discussion will focus on the measurement and reporting of COF and Rub Resistance measurements, along with the impacts that substrates and coatings would have upon such measurements. James Ford, Color Resolutions International 9
Sustainable Winter 2010