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FLEXO Magazine : March 2010
Starting the Translation SESSIONS Ben will share how measurable data early in the process can now help translate the visual intent of the design. Creating the expected tonal ranges of the design and delivering the best color data needs to be incorporated into the print tools and the proofs. Ben Abray, Autumn Graphics Ltd. Controlling the Integrity The final printed results, Stacy will share the flexographic process and process controls required to deliver the design intent and make-ready results along with color integrity delivery of the printed article. Stacy Daly, All Stick Label Ltd. Delivering Integrity This presentation will talk about how to deliver the correct color (visually and measurably) assisting Brandimage/Autumn Graphics/All Stick in creating the original color pallets. The discussion will also include the collaboration with All Stick to make sure the correct color will be applied and be fit for use. New trends in specialty ink printing for packaging will also be shared. Catherine Vitale, Sun Chemical Corporation 10:30aM – 12:30pM Sustainability Five years ago, faced with the term “sustainability,” printers/converters were very confused about what it meant to their organization; particularly as it related to the Walmart scorecard. Today, it is difficult to find manufacturing companies that do not have a Lean or sustainable approach to producing their goods. When it comes to reporting sustainability, there still are no standards: Is it LCA? Is it carbon footprint? Is it having a recycling program? Is it all of the above? Whether you are a printer/converter, a supplier, or a consumer products company, you’ll benefit from insightful presentations on in-house tools, FTC requirements, and the benefits of the SGP Partnership. This “take home” session will provide you with some interesting learning that you can apply to your organization immediately. Will we have a standard for sustainability in packaging? Who knows? But, we can learn from the best and adopt programs that enable us to become more efficient and sustainable in the process. Chair: Colleen Twomey, MacDermid Printing Solutions; Co-chair: Paul Kearns, Exopack FTC Green Guide The number of products marketed using environmentally themed or “green” advertising has exploded. The opportunities and risks for printers making green marketing claims over the next two years is magnified, as pending new regulations intersect with a new president that has promised to put “force” back into regulating enforcement. Learn what the “Green Guide” is and how “green” claims are regulated by the FTC. Learn how to avoid legal liability for marketing claims on products and learn how to avoid third party certification pitfalls. Mark Hammond, Drinker Biddle & Reath LLP Waste Reduction, Landfill Diversion, Profit Maximization Derek will be discussing recycling options. Learn how to identify cost avoidance opportunities, leverage revenuegenerating potential and find alternative uses for previously landfilled materials (such as paper and plastic). Most manufacturing plants, distribution centers and retailers have active recycling programs, but they still have wastes going to landfills. Learn about alternative recycling initiatives for wastes that were previously thought to be unrecyclable, such as plastic banding, bulk plastic liners and sacks, flexible packaging and other materials. Derek McFarland, Sonoco Sustainability Solutions Packaging and Sustainability Climate change and the associated policy and market developments -including the recent cap-and-trade discussions by the U.S. legislature -are affecting every industry sector. This presentation will explore the nuances of the climate change issue from the perspective of a packaging converter. You’ll hear both sides of these climate initiatives: the risks from adopting new carbonreduction strategies and the opportunities for long-term leadership and sustainable economic growth. Additionally, you’ll find ways to consider the complete supply chain as an approach to reduce the impact on climate change and improve the overall sustainability performance. Nina Goodrich, Alcan Packaging Benefits of Becoming SGP Certified Global Packaging officially joined the ranks of green trail blazers when it became the first flexo printer and FTA member to achieve certified SGP Printer status. Come learn how Global made the decision to become SGP certified, the process that ensued, and most importantly what the benefits have been since becoming certified. The mission of the Sustainable Green Printing Partnership is to encourage and promote participation in the worldwide movement to reduce environmental impact and increase social responsibility of the print and graphic communications industry. Michelle Donohue, Global Packaging 11
Sustainable Winter 2010