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Australian Financial Review : October 17th 2006
FBA 049 FRANCHISE OPPORTUNITY. CDR1273 /FR Commander, a leading communications provider is opening a network of small, independent, local businesses across Australia. These franchises, called Commander Centres offer a: > Unique and profitable local business model > Strong national brand > Sales and service of the Commander product portfolio --- Telephone systems and networks --- Mobile services --- Broadband To own a Commander Centre franchise you'll need strong sales/service management skills along with a commitment and drive to excel in customer service. Visit www.commander.com for more information or send an expression of interest with your CV to email@example.com Dynamic Importer & Distributor of multimedia storage and packaging solutions Level 2, 530 Lonsdale Street Melbourne Ph: +61 03 8689 0280 Email: firstname.lastname@example.org • Annual Turnover $7.5m+ • Supplying national retail chains and independents • Wholesale clients as well as international base • Located in Melbourne • Bolt onto existing business or suit owner/manager • Excellent track record of EBIT For further information, please contact David Lockwood Congratulations to ESSA AUSTRALIA LTD On the $2.2 million acquisition of STACE PTY LTD Essa is a specialist in the design and manufacture of sampling equipment for the international mining industry. Schultz Partners introduced the parties and negotiated the transaction on behalf of the vendors Phone: (08) 9443 7171 www.schultzpartners.com Expression of Interest Betta Stores Limited (Receivers and Managers Appointed) (Voluntary Administrators Appointed) has over 40 years history managing an extensive network of owned and franchised stores operating in the consumer electronic appliances and white goods market. Key brands, including Betta Electrical, Chandlers and Truscotts, enjoy strong nationwide customer recognition. The Betta Electrical and Chandlers franchise network of over 200 stores extends across major capital cities, as well as having a highly visible regional presence. Operations are based out of the company’s owned head of ce in Brisbane. Expressions of interest are sought from parties seeking to take advantage of this unique opportunity. We also offer for separate sale the wholly owned Truscotts retail network of 7 stores in Adelaide and 1 in Port Lincoln, as well as a warehouse in Adelaide. The business operates on a stand alone basis and has annual turnover in excess of $37m. Interested parties should register their details through the “Businesses for Sale” link at www.pwcrecovery.com or contact Will Souter directly on: Email: email@example.com Facsimile: (02) 8286 8798 Telephone: (02) 8266 8798 Phil Carter and David McEvoy were appointed Receivers and Managers of Betta Stores Limited on 5 October 2006. Happiness business booms Life's too short not to be happy, says Tim Sharp. Photo: JIM RICE This life coach is taking it upon himself to try to lift the standard of his profession by franchising his business, writes Damien Lynch. Tim Sharp last month moved to franchise his life coaching business because he believes there are too many individuals and organisations in the rapidly growing industry who don't have the required qualifications. He believes the root of the problem is that life coaching, which is used by a growing number of psychologists to aid people with transitions in their personal life and in the process of self-actualisation, is an unregulated profession. Anyone can call himself or herself a life coach. ''I honestly believe there are too many people and organisations offering coaching services without adequate and, in some instances, any qualifications. This is a serious problem because it means those seeking coaching are, in many cases, not getting the best or most appropriate help,'' says Sharp. ''Many coaches are not qualified or experienced in helping people go through major life change. Goal setting is the basic tenet of the life coach, but this framework is often not enough in itself to help clients, who often need to address deep-set behavioural issues to improve their lives.'' Sharp claims life coaching is ± and has been for about five years ± one of the fastest growing professional services in countries such as Australia, the US, the UK and parts of Asia. This reflects the fact that more people now accept that it's okay to seek help for stress and depression. The International Coach Federation's Australian website claims there are about 750 certified life and executive coaches in this country. However, Robyn Logan, founder and strategy director of the Australia-based International Coach Academy (ICA), says that is just a fraction of the total number of people offering some kind of coaching service here. ''Many people offer life coaching as a service, but they actually call themselves career counsellors, fitness instructors, financial planners . . . '' Logan said her organisation would support any push to have all life coaches accredited. The ICA's training is accredited by the International Coach Federation (ICF) and its chief executive, Bronwyn Bowery- Ireland, is a master certified coach. Those credentials are among the highest possible in the coaching profession. Meanwhile, Sharp has developed a charter to outline how The Happiness Institute franchisees will operate, and what clients should expect from them. Under the terms of this charter, each coach will be tertiary qualified and undertake at least 50 hours of professional training each year, give a clear explanation about the service a client will receive and inform clients of the costs involved, and help to clarify a client's goals and estimate the number of sessions required to achieve those goals. In taking care that the right franchisees join his network, he plans to franchise just one operation a month in and around Sydney between now and the end of 2007. However, Sharp wouldn't reveal how much a franchise will cost. Franchisees will be granted the right to operate under The Happiness Institute brand, and to use its intellectual property, including coaching programs. The institute is in the process of becoming a member of the Franchise Council of Australia. Take a harder line with banks, SMEs advised Damien Lynch The owners of small and medium-sized enterprises should test how serious the nation's banks are about wanting to do business with them by pushing for improved facilities, accord- ing to business banking consult- ant Michael Johns. Mr Johns, a director at Bar- rington Financial Markets, said potential benefits to SMEs from taking a harder line with their lenders included fee and mar- gin reductions, plus variations in repayment profiles. He advised owners of grow- ing businesses to meet annually with representatives from their primary lenders for a review of banking facilities. ''Where a business is per- forming well and continues to grow, typically it will require more funding,'' he said. ''The first port of call is usually the existing bank. Often, the structure and pricing of the existing bank facilities might have been appropriate when they were originally approved [but] may not adequately reflect either the cur- rent financial position or per- formance of the borrower.'' If a business had more than $5 million in loans with a bank then it was in a strong position to optimise its banking options. But Mr Johns said business owners needed to meet bank lending criteria and put forward strong reasons why they should receive improved facilities. The Australian Financial Review www.afr.com Tuesday 17 October 2006 49 ENTERPRISE