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FLEXO Magazine : April 2010
14 FLEXO april 2010 www.flexography.org About FtA GreAt LAkes Group FTA Great Lakes Group (GLG) is a local user ’s group initiated by the FTA Supplier Leadership Council. The GLG meets roughly every other month at host locations including schools, print shops, and supplier manufactur- ing facilities. The GLG region extends from Chicago, IL to Green Bay, WI. Each program includes a technical and networking exchange, a Social Media segment; with refreshments provided courtesy of meeting spon- sors. At each meeting we highlight a variety of FTA programs, services and resources related to the meet- ing agenda. The GLG fee ($10 for FTA members / $20 for non-members) goes to the FFTA Scholarship Fund. To date, the GLG has raised more than $700. Upcoming meeting information is posted on LinkedIn. Search for FTA, then FTA Great Lakes subgroup. Details can be found in the Discussion or Events tab. We invite you to attend, present, host or sponsor an upcoming meeting. Send an email to email@example.com. The next GLG meeting will take place at PCMC head- quarters in Green Bay, WI on May 18. The agenda in- cludes servo press and sleeve technologies, sleeve care, handling and selection, and social media marketing. explained that, with little documentation in place, control of so many variables can be a nightmare, making consistency and repeatability a challenge at best and an illusion at worst. With color matched on the first pull at an estimated 50 percent, PSG sought out a means of improving the repeatability, pre- dictability, consistency and profitability of their process. At an FTA FIRST 4.0 on the Go! workshop, PSG manage- ment was introduced to FIRST (Flexographic Image Repro- duction Standards and Tolerances). FIRST provided a road- map to process control. Over the course of the following year, as PSG sought to implement FIRST, their team recognized that process control is not a destination, but a journey. Doherty warned that any one change in the process will affect something else downstream, so it is important to use a systematic approach. Although a daunting task, PSG finger- printed its entire anilox inventory of more than 300 rolls, holding all other variables constant. This gave operators a practical understanding of what to expect from each roll. If a job needed a little stronger color on the 800lpi rolls, the fingerprint results would point to specific rolls that tended to print heavier, sav- ing significant time in makeready. PSG purchased matched sets of anilox rolls for each press, which made cross-platform setups much more predictable. As a result, PSG has seen a 30 percent improvement in first pull color match. GoinG GrAy To understand what G7 is, began Richard Black, director of digital solutions for All Printing Resources, one must first know what it is not: • G7 is not a replacement for process control. • G7 is not a replacement for fingerprinting. • G7 is not a replacement for press characterization. • G7 is not a replacement for color management. With that established, Black then launched into an en- tertaining and informative presentation. The “G” stands for gray values. The “7” refers to the seven primary color values defined by ISO standard 12647-2, CMYK primary colors in CIEL*A*B/ch and RGB secondary or overprint colors. In essence, G7 is a new CMYK calibration methodology developed to support GRACoL7 specifications (General Requirements and Applications of Commercial Offset Li- thography). Although the standard was established for offset lithography, it is also applicable to any CMYK based imaging process, such as wide format inkjet, gravure or flexo. Because we look at color subjectively, G7 defines a target for all pro - cesses to run to. G7 is referred to in FIRST as NNC (near neutral calibra- tion) and uses colorimetry to specify the white point of the substrate and color of the inks. It defines the printing condi- tion based on gray balance and tone reproduction. Black professed that G7 it is only as good as your current process and process control. Without the implementation of FIRST 4.0 guidelines, G7 is just another procedure. sociALize With the explosion of social media, it is important to under- stand the various components of online networking and how to incorporate them into your overall marketing and product development strategy, declared Mary Mekelburg of Mekel- burg Consulting LLC. Whether your objective is network- ing, building community, information exchange, providing customer service, prospecting, selling, product differentiation through branding, fundraising or looking for candidates to fill open positions, social media belongs in your marketing arse- nal. Twitter is one of the many weapons you can employ. Some might question the usefulness of Twitter as a sales tool. However, many companies benefit from targeted promo- tions and coupons posted by way of tweets. Dell Outlet gener- ated $1 million in online sales in 2008 by posting e-commerce links to Twitter. Twitter is a beneficial tool that provides a platform for pros- pecting and lead generation. Once you’ve created a profile, search for specific companies, individuals or organizations and follow their tweets. This can yield valuable insight into what issues your potential customers are having (and tweeting about). An e-version of the Yellow Pages, called Twellow, can be used to identify potential customers, collaborators or product development partners from academics and thought leaders. MArch MeetinG WrAp-up In addition to the fine technical content, Jerry Maynard of Propheteer International won a copy of FIRST 4.0 donated by FTA. Additional door prizes included two copies of The Flexo Environment, a gift certificate for a two hour LinkedIn consul- tation from Mekelburg Consulting LLC, and two autographed copies of Common Sense Flexography provided by PIA. GLG thanks Kelly Taylor, Harper College staff and students who assisted with photography, catering, poster creation and mailings; as well as our meeting sponsors. We appreciate the time and work put in by our speakers for this and each Great Lakes Group event. We would also like to specifically recog- nize student Teegan Fiedler for designing the outstanding poster and post card used to promote the event. n About the Author: David Lanska, MBA, is the president of D.J. Lanska & Associates, chairman of FTA Great Lakes and author of Common Sense Flexography. He is currently seeking a technical sales / marketing position within the flexographic community and can be reached at firstname.lastname@example.org. FTA TODaY The OEC ECOTM digital facilities management program provides customers with digital platemaking equipment on-site. DFM platemaking allows for greater control and economic flexibility with significant cost-savings. For a comprehensive Discovery to determine how OEC ECO’s process optimization can effect sustainability, cost reduction and print quality please call OEC Graphics at 866.371.4047 platemaking right at your pad. >> Enabled for HIGH DEFINITION FLEXO rrrrrrXOOOOOOOOOOOOOO HD Saves time Reduces landfill waste Less VOC and toxins A product of oececo solutions.com FLXApril10_mech.indd 14 4/10/10 1:21 AM
Sustainable Winter 2010