by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : April 2010
22 FLEXO april 2010 www.flexography.org LabELs Highlights of the Report • Self-adhesive labels accounted for 33 percent of global label laminate production in 2008. • Self-adhesive was the dominant label technology in the European product decoration market, with 45 percent (5,300 million sq.m.) of all label materials consumed in 2008; this is compared to glue applied (41 percent), shrink sleeving (7 percent), in-mold (3 percent). • In 2008, the European market for beverage labeling using self-adhesive materials was 430 million square meters. • Beverage market ranked third (after food and retail) with 10 percent of all self-adhesive being used for beverage labeling. • During 2005-2008, the beverage segment was one of the fastest growing markets for self-adhesive labels. • Short term forecast remains flat due mainly to the existing installed base of glue applied labeling lines which provides barrier. • Modest growth is forecast for mid-long term, as new investments are made in modular rotary applicators which will include self-adhesive modules. The beverage market was the third largest sector for self-adhesive labels in Europe during 2008, accord- ing to a recent end-user market survey and industry report commissioned by FINAT. The international trade association for the self-adhesive label industry indicated a total of 430 million square meters of self-adhesive materials were consumed on the bottling lines across Europe that year. During the period 2005-2008, the bev- erage segment was also one of the fastest growing markets for self-adhesives—driven primarily by the growth in premium and export beer sales. “ In an age of abundance, design has become cru- cial in building and maintaining brand value,” said Jules Lejeune, managing director of FINAT. “ This is especially true for premium products. Self-adhesive technology offers marketing departments a wide choice of label shapes and film finishes, which bring added cachet to a bottle and set it apart from the rest of the pack.” Andrea Vimercati, president of FINAT and sales manager of the family owned self-adhesive label printer Pilot Italia, stated, “The ‘ no -label look’ is a good example of the type of innovation being adopted by the global brands in both the beer and spirit segments. But it’s not just the big global brands that are benefiting from the technology. Comparatively small print runs actually favors self-adhesive labels, making it easy for converters to quickly adapt label content for smaller premium microbrewers.” Technology Drives innovaTion And it’s not only premium beer segment that has benefited from self-adhesive labels. The flavored alcoholic beverage (FAB) segment has experienced double digit growth over the last five years. While penetration of self-adhesives is now high in this seg- ment, it does appear to be peaking, states the report. Self-adhesive has also dominated the premium glass-bottled mineral water market, although growth in this segment slowed recently as con- sumers looked closer at their spending budgets and governments and agencies around the globe started to question the environmental value of bottled water. New exciting growth opportunities also lie in the high-value spirits end of the market (whisky, vodka, etc.). The secondary packaging and security fea- tures—required to prevent tampering and provide proof of authenticity—offer growth potential for self-adhesives in the segment. Holograms, security and other anti-theft devices can easily be built into self-adhesive labels, extending the value of the label well beyond promotion. challenges anD opporTuniTies Technical challenges related to the removal of labels on returnable bottles are already collaboratively being ad- dressed by the major laminators and label converters around the globe, the report states. The beer sector has also tradi- tionally invested heavily in glue applied application equip- ment—mainly driven by its lower cost and comparatively faster labeling speed. However, as existing equipment moves into retirement, bottling plants will start to invest in more up- to-date modular, rotary label applicators, the report states. This will open up opportunities to add decoration options by including a self-adhesive label module. n Spear, a leading innovator and supplier of self-adhesive labelling system won the best in show prize in of FiNaT’s 2009 label awards for the for Crabbie’s Green Ginger wine. photo courtesy FiNaT. InduSTry IndiCaTorS The End-user Market Survey and Industry Report was prepared at the request of the board of FINAT, who com- missioned AWA Alexander Watson Associates to con- duct a study of the label and product decoration market in Europe, with specific emphasis on self-adhesive labeling, supply-side characteristics, and demand-side trends. For more information, visit www.finat.com. Beverages, untapped FiNaT: Fastest Growing Market for Self-adhesive labels FLXApril10_mech.indd 22 4/11/10 9:38 PM
Sustainable Winter 2010