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FLEXO Magazine : April 2010
SeSSionS SeSSionS 16 FORUM WORKBOOK SUNDAY,MAY2 Bruce began his career in plastic extrusion in 1985 with Vinyl Plastics (VPI) holding nu- merous sales and marketing positions. Through acquisition of American Mirrex, Bruce focused on the PVC market for the package industry. In 2000, Bruce joined PACUR, a polyester extrusion company focusing on the emerging Lenticular print industry. As the Vice President of Marketing, Bruce has managed the branding of Lenstar® Lenticular for the Litho UV market and currently is directing implementation of Lenstar® Lenticular into the Flexographic market. Currently, Bruce is a member of the Flexographic Technical As- sociation (FTA) and the TLMI. Bruce received his Bachelor of Science degree from the University of Wisconsin – Superior. He has also participated in numerous postgraduate conferences, seminars, and classes at that University of Wisconsin Business School. Bruce lives in Kohler, Wisconsin with his wife Susan. BIOGRAPHY BRUCE HAMMERBECK VICE PRESIDENT OF MARKETING PACUR UPDATE: JULY 2009 Emerging Trends & New Technologies 3:30pm – 5:30pm In our fast and furiously changing world, everyone is looking for the quickest and easiest method to reach the premium package. This session will highlight the bling bling that flexo is now bringing to packaging in your store aisle. On the agenda: how to most efficiently get the print to substrate; the technologies and trends that are shaping our future; how to measure color in this fast changing world; and technologies that will truly change your world and how you light it. This session combines experience and knowledge from around the globe, with the latest in trends and technologies, for flexo today, tomorrow, and the next decade. Chair: John Anderson, Eastman Kodak Company Co-chair: David Galton, Asahi Photoproducts (UK) Ltd. Taking Flexo to the Next Level on the Market Shelf with Lenticular Labels Pacur, the world’s largest extruder of lenticular lenses will present a solution approach to printing lenticular flexographically. Using the Kodak Flexcell NX platemaking process, the Chromalen interlacing technology from Pixalen Studio, and Lenstar lenticular rollstock it is now a reality. This presentation will also include applications, opportunities and brand manager scenarios using flexographic lenticular labels. Bruce Hammerbeck, Pacur Cast & Cure UV coatings, both spot and flood, have been a popular choice for adding a protective shine to all types of printed materials. Recently, there have been enhancements to standard UV, providing even more choices to differentiate the printed sheet. Cast and Cure creates a diffractive surface to produce high-gloss, matte, and holographic finishes with the use of UV coatings and a specialized Casting film. The effect can be achieved in both sheetfed and web-fed applications. Tim Cain, Breit Technologies LLC SmartGPS: An Industry Changing Advance in Flexo Printing Technology The development of systems capable of measuring the combined plate sleeve enables optimum impression and register from the very first impression. This technology provides huge benefits with savings in press time and materials, and reductions in emissions and waste, while offering extraordinary print grade and quality. Production data from installations around the world will be cited and discussed. The sum of all savings is substantial; the impact on flexo in general and individual printers is dramatic. This technology virtually eliminates a major portion of start-up, making flexo a more competitive print process. Kurt Flathmann, Bobst Group North America 2010Workbook_mech.indd 16 4/11/10 9:04 PM
Sustainable Winter 2010