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FLEXO Magazine : April 2010
SUNDAY,MAY2 SeSSionS SeSSionS FORUM WORKBOOK 17 Bruce began his career in plastic extrusion in 1985 with Vinyl Plastics (VPI) holding nu- merous sales and marketing positions. Through acquisition of American Mirrex, Bruce focused on the PVC market for the package industry. In 2000, Bruce joined PACUR, a polyester extrusion company focusing on the emerging Lenticular print industry. As the Vice President of Marketing, Bruce has managed the branding of Lenstar® Lenticular for the Litho UV market and currently is directing implementation of Lenstar® Lenticular into the Flexographic market. Currently, Bruce is a member of the Flexographic Technical As- sociation (FTA) and the TLMI. Bruce received his Bachelor of Science degree from the University of Wisconsin – Superior. He has also participated in numerous postgraduate conferences, seminars, and classes at that University of Wisconsin Business School. Bruce lives in Kohler, Wisconsin with his wife Susan. BIOGRAPHY BRUCE HAMMERBECK VICE PRESIDENT OF MARKETING PACUR UPDATE: JULY 2009 Modern Press Technology Jose Soler, representing the Comexi Group, will talk about the main challenges facing the packaging industry in today’s globalized world and how those challenges can be viewed as an opportunity to create more value for the print buyer or brand owner. Innovation will be the key topic, emphasizing “value added” concepts. Ideas will be put forth concerning new printing and finishing solutions, ways to overcome the standardization of the printing process and the best solutions for a fully sustainable converting process. Jose Soler, Comexi, SA On-Press, On-line Color Measurement The world of flexographic color printing has changed dramatically in the last few years. We are now printing images, screen rulings, and number of colors that was previously unheard for the flexo process. To facilitate this quality improvement, ICC color management and tighter process control specifications are required. Handheld spectrophotometers are becoming commonplace in the pressroom. But why have we not seen on press or inline spectrophotometers? This session will review the challenges associated with in-line spectrophotometric measurement for flexo presses and possible solutions that will be coming to market. Richard Black, All Printing Resources Flexographic Printing for Polymer Electronics Printing of polymer electronics is a major disruptive technology which will affect the ways in which many things are manufactured, including lighting, sensors and photovoltaics. It also has the opportunity for combining electronics with graphics, to produce intelligent packaging. It is likely that printing will be based on hybrid equipment which includes flexography for the printing of conductive tracks, small features and solid areas. A series of trials have been undertaken using a narrow web packaging press on the printing of conductive silver and carbon, as well as larger areas of PEDOT/PSS. Several forms of novel plate technology have been employed to ensure the effectiveness and quality of the ink transfer. This will include examples of printed bus bars for wide area lighting and the printing of a conductive carbon ink on a cellulose based substrate to create fully compostable smart packaging. Tim Claypole, WCPC Swansea University 2010Workbook_mech.indd 17 4/11/10 9:04 PM
Sustainable Winter 2010