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FLEXO Magazine : April 2010
SeSSionS SeSSionS 22 FORUM WORKBOOK MONDAY,MAY3 Wi$e1 Partners Wi$e1 Partners Applying FIRST 4.0 to the Design Process FIRST 4.0 includes a Packaging Development Timeline that calls for the printer to proactively communicate ink & coatings requirements, substrate limitations, color management information, die drawings and other graphics capabilities. The Pre-Production meeting step where artwork is previewed by the printer prior to final approval can then be used for design specific considerations. Even where your customer has not formally adopted the FIRST Timeline, it provides a good discipline and task list for the printer to assure that final artwork, print capability and expectations are aligned. Al Bowers, RR Donnelley The Brand Owner’s Experience Diageo maintains a portfolio of some of the best selling premium adult beverage brands in the world. For successful branding, strong color consistency is a requirement therefore Diageo maintains a robust color standards program. For the successful execution of this program a solid foundation of print and manufacturing specifications & tolerances is a must. FIRST is a part of this foundation, guiding, building and maintaining the repeatable conditions that are necessary for commercialization excellence. Kevin Chop, Diageo 2010Workbook_mech.indd 22 4/11/10 9:05 PM
Sustainable Winter 2010