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FLEXO Magazine : April 2010
TUESDAY,MAY4 SeSSionS SeSSionS FORUM WORKBOOK 27 TUESDAY, MAY 4 Inks: Delivering the Message through Collaboration 8:00aM – 10:00aM What are the innovative ink technologies that are being utilized today (and will be utilized tomorrow)? How do they meet the requirements of the brand owners and help communicate the brand to consumers? How do they increase shelf appeal? This collaborative value chain team will provide an exciting perspective of color movement from the emotional conception phase, right through to the printing/finishing applications and the finished package. Driving established color standards from the beginning of design, throughout the process, promotes: creative thinking; utilization of a common language between design, prepress and print; enhanced speed and efficiency; and common color spaces. We will begin with a global design firm setting the tone for taking the CPC’s message/color directives from qualitative to quantitative, providing a case study that will focus on technology advancements for print tools, screening techniques, ink technologies, print quality/color management, process control management and color harmonization (color simplification/Expanded Color Gamut). The message delivered by printing inks with the best-in-class tools utilized by the value chain has been a favorable message for the brand and shows the capability of flexographic printing today. Chair: John Edwards, Sun Chemical Corporation Co-chair: Todd Mannira, Brandimage-Desgrippes & Laga Starting with Design John will share the evolution and process on the selection of branding color pallets to make a psychological and emotional connection for CPC’s and their brands. John McDonald, Brandimage-Desgrippes & Laga Starting the Translation Ben will share how measurable data early in the process can now help translate the visual intent of the design. Creating the expected tonal ranges of the design and delivering the best color data needs to be incorporated into the print tools and the proofs. Ben Abray, Autumn Graphics Ltd. Controlling the Integrity The final printed results, Stacy will share the flexographic process and process controls required to deliver the design intent and make-ready results along with color integrity delivery of the printed article. Stacy Daly, All Stick Label Ltd. Delivering Integrity This presentation will talk about how to deliver the correct color (visually and measurably) assisting Brandimage/Autumn Graphics/All Stick in creating the original color pallets. The discussion will also include the collaboration with All Stick to make sure the correct color will be applied and be fit for use. New trends in specialty ink printing for packaging will also be shared. Catherine Vitale, Sun Chemical Corporation 2010Workbook_mech.indd 27 4/11/10 9:05 PM
Sustainable Winter 2010