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FLEXO Magazine : May 2010
8 FLEXO may 2010 www.flexography.org FTA TODay Flexo’s Finest Hours Forum time! We at FLEXO Magazine have been preparing for the industry ’s annual extravaganza—what amounts to the single largest gathering of pack- aging printers/converters and their business partners held under a single roof in North America—for months. Our steps were precise and deliberate. Results are reflected in the content of this issue. That’s something you can tell from a quick glance at the cover—a wrap, around the total package. We’re showcasing flexo’s finest recent work, depicted by the nine “Best of Show ” recipients in FTA’s Excellence in Flexography Awards competition. Then, we ’re taking things one step further by orchestrating a demonstration project that: docu- ments flexo’s current cutting-edge capabilities; tugs at the hearts of designers and CPCs who have long pressed for “ no compromises,” as well as clear, accurate, timely, consistent and repeatable execution of their concepts; and uses FTA’s 2009 Technical Innovation Award winner—Kodak’s Flexcel NX plates—as a base. Seen, Said, Heard Staged live at Cenveo MM&T in Mississauga, ON , Canada, the initiative brought together a print team, prepress professionals, and active, engaged suppliers to: stretch flexo’s traditional boundaries, participate in the process and reflect on the experience. Based on what was seen, said and heard, all of which is reflected in the report beginning on page 20, flexo is continuing its march toward advance- ment and securing its place as a pre-eminent print process—one that now offers unmatched capabilities and unprecedented outcomes. That’s why people are so openly talking about packages that grab customers’ eyes and draw them to the shelf with magnetic-like force. Thanks go out to Cenveo, Autumn Graphics, Kodak, Transilwrap Canada, Can- flexographics, Gallus, Sun Chemical, Flint Group/Rotec sleeves, Harper Corpora- tion of America, and the likes of other such companies, for developing the wares and lending the expertise and talent so necessary to ensure the success of the project. We’re confident that the results achieved will turn heads, get people to take notice and start talking; rather I should say—networking. Need I note, you will see a lot of that take place on the INFO*FLEX trade floor this month in Las Vegas? Like the cover project and the 154 Excellence Award-Winning print jobs depicted in all their glory on the following pages and on display for all to view at INFO*FLEX; one other high profile case history featured in this edition has strong ties to the event, real-life experience, and the all-important customer or CPC connection. McCain Foods, Anthem Worldwide and Schawk Inc. have redesigned, re-engi- neered, re-energized, reprogrammed and repositioned McCain’s entire package line. Formats were changed; sometimes simplified, other times upgraded. Source reduc- tion efficiencies were deployed. Bold, striking graphics were built. Printing processes, while separate and distinct, were linked with brand management in mind. Now, those who had a hand in the effort are utilizing their voices—Louis St. Amand, director, package research and design, McCain Foods (Canada); Bob Cockerill, regional managing director, Schawk Strategic Design (Canada); Anne Dean, managing director, Anthem Worldwide (Toronto) and Gary Oakley, creative director, Anthem Worldwide (Toronto)—as they go on record and recap their experi- ences. (See page 10). Better still, many of these innovative flexographers from Cenveo, Autumn, Mc- Cain, Anthem and Schawk, will add personal observations to already printed words, supporting the directions and strengthening the dialogue at FFTA’s 2010 An- nual Forum and INFO*FLEX exhibition. Visit the presentation theater. Explore new possibilities. Benefit from learning from friends and/or friendly competitors. This is your magazine. This is your Forum. Use them in tandem, as intended. Make the most of every Forum/INFO*FLEX experience. n pubLishEr’s ink BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, PCMC Greg Collins, C -P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Staples Print Solutions John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C-P Flexible Packaging Paul Wilson, Encore Washington Ltd. FLX_May10_sec1.indd 8 4/19/10 11:55 AM