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FLEXO Magazine : May 2010
Industry Indicators 10 FLEXO may 2010 www.flexography.org • Redesign included all 70 SKUs of McCain’s product portfolio (30 flexo, 40 offset). • All carton packaging was printed offset, and all flex- ible packaging material was printed flexographical- ly. Colors were successfully matched within a delta E of 2 between the different processes. • Printers were brought into conversations early, creat- ing rich conversations and addressing potential trouble spots up front. • The relationship between Anthem Worldwide and Schawk facilitated clear and effective communica- tion throughout the redesign project—and essential “ingredient” for success. buyEr’s brIEFIng Natural Attraction mccain Foods teamed with anthem Worldwide and schawk to redesign its entire packaging portfolio. the goal was to emphasize the fresh and natural ingredients used in mccain products, and to tell con- sumers “it’s all Good.” all art courtesy mccain Foods. FLX_May10_sec1.indd 10 4/17/10 11:04 PM