by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : May 2010
Industry Indicators Industry Indicators www.flexography.org may 2010 FLEXO 11 The ingredients matter. You can follow a recipe to the letter, but if you use mediocre ingredients, the dish will taste mediocre. But when your mix contains only the top quality components, that is a recipe for success. McCain Foods, a Canadian-based consumer product company (CPC), knows this. Last year, it moved forward with a redesign of its packaging that, on two levels, focused on the concept of only including the best ingredients. For start- ers, it revamped its packaging with an emphasis on fresh, wholesome origins. But the second, more subtle element, was bringing together a solid team of strategic designers, pre- press professionals and printers to ensure that this message was stated clearly and consistently across its entire packag- ing portfolio. schawk, anthem & mccain: a redesign that’s “all Good” By christian r. Bonawandt • Redesign included all 70 SKUs of McCain’s product portfolio (30 flexo, 40 offset). • All carton packaging was printed offset, and all flex- ible packaging material was printed flexographical- ly. Colors were successfully matched within a delta E of 2 between the different processes. • Printers were brought into conversations early, creat- ing rich conversations and addressing potential trouble spots up front. • The relationship between Anthem Worldwide and Schawk facilitated clear and effective communica- tion throughout the redesign project—an essential “ ingredient” for success. FLX_May10_sec1.indd 11 4/19/10 11:56 AM