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FLEXO Magazine : May 2010
To learn more, call 704.588 .3371 or Toll Free 800.438.3111 XDITM Gravure Cylinders deliver the micron precision and accuracy of an Anilox Roll with durability and mileage that far surpasses chrome. It’s the perfect roll for frequent repeat jobs, solids, high abrasion inks and cold seal patterns. XDITM ’s ceramic coating is digitally laser engraved to reproduce full range tonal values, 1 to 2-color graphics, logos, cold seal pattern repeats; offering consistency in long ink or adhesive runs. For details call:1-800-438 -3111 . ANILOX ROLL DIVISION HARPERIMAGE.COM Americas • Europe • Asia ©2010 We’re talking sharp. www.flexography.org may 2010 FLEXO 23 Combined with the starburst effects, it ’s going to look amazing.” “This project is all about print quality,” Schlotthauer reports. “ The Flexcel NX System is a multi-faceted tool that is used to enable customers to take a leap forward in print quality and production efficiency. Here today, we are really showcasing the quality capabilities. A real strength of the Flexcel NX System is the fine reproduction capabilities and the ability to hold fine elements without plate wear. There were no design re- strictions for this job—no special design or limitations because it was flexo. That says a lot. You can have fine image detail, smooth vignettes without breaks, areas that fade to zero, heavy solids and fine highlights on the same plate and side-by-side on the design. “Ink transfer is efficient and clean, so there’s no dirty print, just high contrast, high impact images. The job uses 20 micron stochastic screening-– that’s really been unheard of before in flexo -– but it brings great freedom to both the designer and the printer.” Enter, Ben Abray of Autumn Graphics, Cenveo’s preferred prepress partner. “On this project, we worked with the designer to put the files together in a manner that was needed for the layout for the press format. Then we took those and applied color management princi- ples and techniques to the separations, where need be, based of course, on the press and components being used. From there, we produced the plates and the proofs.” Reflecting on preparatory work completed prior to print date, Abray continues, “When talking with the designer, we needed to be sure that we understood exactly what she wanted the job to look like. FLEXO had sent some PDFs through to show the transparency that the staff was trying to accomplish. Certain, critical aspects of the design were intended to be seen through the clear cover onto the litho portion of the cover. We had to be very specific with respect to how she wanted the inside to line up and have the fade-off effects take place from both front and back, as well as the positioning for the ads.” Abray states on record, “When we were sent the initial design PDFs for the magazine cover project, we really didn’t have any concern with the fades and the highlights surrounding all the images in the white. We felt the selection of all the components adhere to being run at Cenveo, along with the prepress run on the NX plates.” He didn’t hesitate to offer a related observation. “With the capabilities in the flexo world today being what they are, designers are hav- ing much more freedom to deliver the message that the marketing people want to deliver, without having to give up on certain aspects of their designs to past degrees. As a result, today ’s designs are allowing for innovative uses of materials, like magazine covers. The flexo industry can now look at other ways of growing its business and showing the world how it can add value to the package. “Consumer product companies can take advantage of special effects that we can do in the flexo in-line process, some of which are being used on the FLEXO cover—e.g. innovative substrate, specialty inks, coatings, embossing, die cutting. Now the customer doesn’t have to give up anything in the quality of the base print to get all those other special effects.” Speaking directly to FLEXO’s cover design, Abray notes, “With this design being printed four process, two whites and another four process, it did use all of the printing stations on the press. If there hadn’t been 10 colors printing, Christopher Smart of Cenveo mm&T mounts one of 10 plates. Brian Nagtalon, Cenveo mm&T, readies the press. FLX_May10_sec1.indd 23 4/17/10 11:05 PM