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FLEXO Magazine : May 2010
HARPERSCIENTIFIC DIVISION ©2010 We’re talking fast. To learn more, call 704.588.3371 or Toll Free at 866.588 .8686 Or order on our website. Nothing beats the accuracy and consistency of the Phantom QDTM Proofing System. Snap the handle into the carriage and the phantom takes control, keeping pressure even and constant. Changing Anilox Rollers is quick and easy. The QDTM is utility free, llightweight, and can be taken press side. HARPERIMAGE.COM Americas • Europe • Asia • Constant proofer loading • Portable: No utilities needed • Magnetic loaded doctor blade • Hard coating on all surfaces • Quick change anilox rollers • Stacked anilox to rubber roller • Solid handle without spring • Snap-in blade holder www.flexography.org may 2010 FLEXO 27 stepped on. Nothing is going to happen. It is encased in a protective way.” Results “The run today went well it went a lot smoother than I anticipated,” Marziali proclaims. “ The print looks really good. The plates performed well. Laydown and design look amazing. FTA did a great job of getting us quality artwork. Autumn did a great job in separating colors and keeping the complete job very intricate, but simple for us at the same time. Colors are keyed in the way they are supposed to be. With that, Marziali resounds an earlier and constant theme, “We don’t want to have any handicaps. Flexo has always been looked at on a handicap level. We don’t want people saying, ‘We are working with flexo. We have to modi- fy. ’ We want to scratch that mindset. We want to be a scratch player. The traits and characteristics of the materials our suppliers have given us, has given me the ability to grow, and not have any fear about saying, ‘Yeah, I can do that, the same as these guys do it, the same as gravure does it, or litho...the same as silk screen. I have all these abilities.’ “I don’t have to worry about say- ing, ‘I have to take this out somewhere else,’ or ‘I ’m going to outsource it.’ I do everything—in one pass.” That said, he immediately points out, “The people who should be worried are the other industries, like litho, where they are having to bring in these technologies. They are looking at areas where we have beat them and are saying, ‘Maybe we should start investing in technolo- gies and hybridizing our presses now, instead of just keeping things the way they have always been.’” Abray concludes, “Kodak Flexcel NX plates that were used for this project really enabled us to get the results that we wanted. They allowed us to get bet- ter ink transfer to the solid areas, while having higher line screens, smoother highlight transitions and a larger color gamut. Great grayscale balance throughout the run was ensured as well. The white ink being able to laydown a reasonably fine screen of white, while still getting a good volume and fade off in the highlight areas is really aided by the technology used in the Flexcel NX plates. All of this allows us to spend less time getting up to color, and requires less time to set up.” Marziali expresses similar thoughts, “ We started using Kodak plates roughly one year ago. With some in- vestment, we changed over from our regular 150 and 175 line screens to 200, 220 and higher. The plate enables everybody who uses it to step up their level of qual- ity, without having to touch anything else in the plant. It’s like having an extra boost.” He offers one final thought on the day ’s work, “Remem- ber by no means was this designed to be, or even feel like a lab project. We wanted to demonstrate Cenveo’s everyday capabilities. When all was said and done, we simply brought out the mate- rials, mounted the plates, put them on press, threaded the web, poured and readied the inks, ran with it, then slit the material into sheets. I believe we achieved the desired result and even ex- ceeded expectations.” n L-R:Ben abray, autumn Graphics, joins marcelo marziali and Brian Nagtalon, Cenveo mm&T in comparing results to expectations. marcelo marziali and Jay Page, Cenveo mm&T trim first samples taken from the press. FLX_May10_sec1.indd 27 4/17/10 11:05 PM