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FLEXO Magazine : May 2010
and FIRST says, The profiled contract proof represents the customer’s complete content and color expectations for the final printed product and is the basis for negotiations on project performance. It illustrates how the printed image is expected to look when reproduced on press and is an important quality control tool and communication device. It is profiled using a color management system (CMS) and is prepared based on profiles provided by the specific printer or prepress provider and is produced according to FIRST specifications. The contract proof does not have to be a dot-for-dot reproduction, but it must be an overall visual simulation of the expected print results. Therefore, it must show the dot gain, color attributes, detail, and contrast of the printed image. It must also contain a control target that is processed and imaged as part of the proof, which will be used to verify accuracy and consistency through- out the design, proofing, and printing process. The control target must contain specific screen values, which should be determined with the printer, for any colors printing dots, including vignettes. TEST says, Did your 2010 Excellence in Flexography submission take home an award? Every year the FTA receives over 500 entries for the Excellence in Flexography Awards. Of all those entries only about 35% are accompanied by a contract proof. A small point value is deducted from every entry that does not include a contract proof as a target. While this point value is very low, it can play a significant part in your print job winning an award. As the FIRST book states, “The profiled contract proof represents the customers complete content and color expectations for the final printed product and its the basis for negotiations on project performance.” It said it all so divides the judges with a comparative target all of your customer’s expectations. For more information, see Section 16.1 (Page 117) Profiled Contract Proof What is FIRST The intention of FIRST is to provide all participants in the flexographic reproduction process with a common set of guidelines, tutorials and data that can be used as communication and production tools. The aim of FIRST is to create a common set of specifications and commu- nication protocols for the industry. This platform should establish common communication and identify the responsibility of the provider(s). To order FIRST, call 631-737-6020 or visit www.ftastore.com . What is TEST TEST is the educational arm of the Flexographic Technical Association. The aim of TEST is to align all of the training materials available through the FTA with the guidelines, tutorials and data identified in FIRST. TEST is focused on implementing new learning methodologies to reach out to a larger portion of the FTA membership. For more information on TEST, visit www.flexography.org. FLX_May10_sec6.indd 151 4/17/10 10:46 PM