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FLEXO Magazine : June2010
FTA TODAY 6 FLEXO june 2010 www.flexography.org • 1,500+ total registrants • 350 session attendees on average • Five CPCs represented in technical presentations, many more in attendance • Sold-out INFO*FLEX show floor Living up to its dual billing as: “a premium package” and “an experience not to be missed,” Foundation of Flexo - graphic Technical Association’s 2010 Annual Forum and INFO*FLEX exhibition drew 1,500+ stakeholders in the pack- aging development chain to Las Vegas, NV, May 2-5. There, 400+ printers stood side-by-side with their valued consumer product company customers, as well as graphic designers, prepress trade shops, and their essential suppliers—manu- facturers and distributors. Collectively, they borrowed and built on each other’s ideas while drafting strategies to drive the industry forward. On average, 350 people turned out for each of eight techni- cal sessions. Standing-room only was often the rule. Pre-show bonus seminars—FIRST Operator Certification Level I and a Software Tutorial stretching from G7 to Adobe CS4 and CS5—were filled to capacity, even after seats were added. INFO*FLEX was a sell-out with 186 firms displaying their wares in 218 individual booths. Even the Presentation Theater, situated right on the trade floor, frequently overflowed as at- tendees hungered for knowledge on the latest, state-of-the-art flexographic printing technologies. Talk covered everything from brand integrity, shelf appeal, product protection, sustainability, social responsibility and lifecycle management; to communication, collaboration, competition and execution. Sprinkled into the conversation were frequent mentions of: characterization, optimization, calibration, documentation, control, consistency, repeatability, predictability, quality and customer satisfaction. Daily snapshots compiled by event organizers revealed the following: • Met and greeted 50+ first-time Forum goers. • Student entourage numbered 70. • 710+ plates served at Sunday ’s Awards Banquet. • INFO*FLEX 2010: 1,400+ on show floor. • INFO*FLEX 2011 66 percent sold. In total, some 65 individual speakers, assembled by Forum Chair Jean Engelke, Kodak; and Vice Chair Mark Coffman, Dixie Graphics; presented briefings to the audience at what many said will prove to be the year’s single largest gathering of flexographers in North America. Their words prompted a very positive response. Heard around Forum were short, suc- cinct reviews like this: “I was wowed by the passion and en- thusiasm speakers have for their subject matter.” “ Impressed with all the diversity in the room.” “ The Premium Package was produced at the right time and at the right cost.” “The Premium Package”: Produced at the Right Time in the Right Place FFTA Forum 2010 Recap By Robert Moran and Christian R. Bonawandt FLX_June2010_mech.indd 6 6/10/10 9:37 AM