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FLEXO Magazine : June2010
ADVERTORIAL Take The Next Step in Flexo Printing with the LUX Platemaking Process MacDermid’s LUX platemaking process offers printers the op- portunity to print like never before. LUX, an innovative process developed by MacDermid, produces digital plates with an ex- panded print gamut and reduced fluting for corrugated printers. Ad- ditionally, LUX improves the overall quality of print with smoother vignettes, high contrast and faster press start-up. This simple process works with existing digital plates from Mac- Dermid, can be used with all flexo lasers, and does not require modification to existing exposure equipment. By adding this quick step, printers will be able to produce an enhanced dot profile, resulting in cleaner, sharper print. By using LUX, platemakers optimize the profile of a digital plate. It takes the best qualities of analog plates and combines them with the best of conventional digital plates. This process can be used with almost all flexo market segments, including flexible packaging; folding carton; corrugated; tag and label;and sacks, paper and multiwall bag. Reduced Fluting: The LUX platemaking process allows corrugated printers to substantially reduce the level of fluting evident in printed screens. LUX offers this improvement by changing the profile of the dot in the plate. Furthermore, the LUX process incorporates 1:1 imaging between the digital plate mask and the printing plate, eliminating the need for a digital bump curve. Extended Gamut: Since LUX essentially provides a 1:1 plate imaging process, the size of the dot in the mask is reproduced in the plate with no need to “bump” the highlight dots. Therefore, the platemaker has another 6-8% of tonal range (grey scale) available. Improved Print: In addition to reduced fluting and extended gamut, printers using MacDermid digital plates made with the LUX process report a range of benefits including: smoother vignettes; higher printed contrast; cleaner, sharper print; and faster press start-up. “The print results that our customers have reported during testing have been spectacular,” said Dr. Timothy Gotsick, Director of In- novation at MacDermid. He added, “By including this simple step in the platemaking process, we create an enhanced dot profile that can quite simply print better.” CSW, Inc. in Ludlow, Massachusetts has been using MacDermid’s new LUX process for several months. Marek Skrzynski, Director of Graphics, R&D, at CSW, Inc. has this to say about the LUX Process: “It has been very easy to integrate this technology into our prepress workflow. We are able to use our existing equipment and products with LUX. The biggest plus of this technology is that it enables us to offer digital flexo plates for the first time to custom- ers across all packaging segments; wide and narrow web, folding cartons, and corrugated printing. They are delighted with the print quality and consistency.” The LUX process was introduced at the FTA INFO*FLEX in Las Vegas, Nevada on May 2, 2010. At the show, 26 companies signed letters of intent to license the LUX process. “With the introduction of LUX, we are offering our customers the ability to differentiate themselves in the flexo marketplace,” said Scot Benson, Vice President and General Manager at MacDer- mid. He continued, “MacDermid has always insisted upon offering its customers a choice. By offering this versatile new technology that can be used with the same plates and same equipment that our customers already use, we are providing them the greatest amount of freedom in how they choose to run their business.” To learn more about how the LUX process can transform your digital print jobs, contact your MacDermid representative. When you want to take your flexo print to the next level, count on the company that says, “Yes We Can”, MacDermid. Key Features: • Reduced Fluting • Extended Print Gamut • Improved Print Performance - Smoother Vignettes - Higher Contrast - Faster Press Start-Up Thinking Thermal? You Have Choices. MacDermid Printing Solutions is a leading supplier of thermal plates and processing tecnology. Our digital photopolymer sheet plates are unique in that they can be dual processed either in traditional solvents or using MacDermid’s LAVA thermal processing equipment, you choose. MacDermid also offers the only digital capped plate in the world, which can be dual processed. So before you take the next step in your plate processing work flow, take a look at what MacDermid has to offer. When you’re looking for the most flexible range of options in taking your operation thermal, count on the company that says “Yes We Can” . MacDermid. NotSoFastNotSoFast Think You Only Have ONE Choice? Photopolymer Plates Equipment 5210 Phillip Lee Drive, Atlanta, GA 30336, USA Telephone: +1 800.348.7201 www.macdermid.com/printing © 2010 MacDermid, Inc. All rights reserved FLX_June2010_mech.indd 38 6/10/10 9:39 AM