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FLEXO Magazine : June2010
Industry Indicators www.flexography.org june 2010 FLEXO 67 educational institutions and students—to show off their creative talents by entering the EskoArtwork Software Packaging Challenge. The competition challenged entrants to design the packaging for EskoArtwork Suite 10, an upgrade of the entire EskoArtwork portfolio of software for packaging and print professionals. The winning design will be produced to ship more than 10,000 EskoArtwork Suite 10 software packages. Sixty-two profession- als and students from around the world submited unique, creative designs for EskoArtwork Suite 10 software package. At the 2010 EskoWorld User Conference, EskoArtwork announced that Anna-Lena Jansson, a 2010 graduate student in Packaging Design at Broby Grafiska in Sweden, was awarded the EskoArtwork Software Packaging Challenge Grand Prize. Traditional software packaging is often based on a folding carton shelf box, but EskoArtwork was looking for something new, eye-catching and innovative. An independent panel of five industry experts from all over the world evaluated the entries. “ We were completely overwhelmed by the interest in the contest. We received over 500 inquiries expressing inter- est and, ultimately, 62 entries,” said Susie Stitzel, EskoArtwork solution manager for design lifecycle management. “It was an interesting twist for EskoArtwork. While we develop all of the tools, in this role we were acting as the brand owner chal- lenging the global packaging design community. And it was typical to the way the process works: we supplied the design brief, branding elements, technical support and logistics, and left it up to the participants to create packaging designs that stood out—and a group of independent judges to determine the winners.” Other entries that placed included: • First place, professional: Rollo Brooke, structural design- er at Path Design (UK). • Second place, professional: Sergio Lelli, designer and communication specialist (Italy). • Third place, professional: Rick Tuttle, structural designer at U.S . Corrugated (USA). • First place, student: Vilhelm von Platen and Henrik Hal- lengren, Stockholm University (Sweden). • Second place, student: Andrew Soderholm, Michigan State University (USA). • Third place, student: Creative Inquiry Group, Clemson University (USA). the winning package design for the eskoartwork Packaging challenge. Designed by anna-Lena jansson (sweden). SYS TEC NORTH AMERICA, LLC. 108 State Street Suite 103 Greensboro NC 27408 Phone 336-272 -5225 www.systecamerica.com email@example.com INNOVATIVE FLEXO MOUNTING SOLUTIONS WITH VIRTUAL IMAGE SYSTEM FLX_June2010_mech.indd 67 6/10/10 9:40 AM