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FLEXO Magazine : Sustainable Summer 2010
12 Sustainable FLEXO summer 2010 www.flexomag.com inner barrier coating. The result is a bag that uses renewable materials and allows for new disposal options such as com- posting, which diverts packaging from the landfill. Silver Winner Copa di Vino New Single Serve Plastic Wine Glass/Bottle Opens Entirely New Markets CoPA di Vino, QuArT Vin (u.s. And FrAnCe) An entirely new packaging approach for wines that origi- nated in glass in France is now possible in plastic. The con- cept is now finding favor with sophisticated wine makers who see new market opportunities for wine served in recreational and outdoor venues. Wine is bottled right into a single serve barrier plastic wine “glass” with a one year-shelf life. Because there is no bottle, 50 percent of packaging waste is avoided. The carbon footprint is reduced due to the 30 percent lighter weight of the plastic vs. glass. A significant technical chal- lenge was overcome in the sealing of the lidding to the wine glass rim without impairing the wine. This innovation enables wine to participate in the ready to drink beverage category. Silver Winner HealthyChoice® Fresh mixers Every Component Serves its Function in ConAgra Foods’ Healthy Choice Fresh Mixers Single-serve Meal Packaging berry PlAsTiCs, rexAm And ideo (u.s.) Today ’s consumers demand healthful as well as convenient prepared foods. This very creative design for shelf-stable, single-serve meals ensures a good experience with prepara- tion and a high-quality meal for the consumer. Separation of the meal components in this way provides positive consumer engagement with their meal and delivers an exceptional end product in terms of taste, texture and nutrition. Silver Winner scope outlast mouthwash Making a Great Brand Better - Revitalizing an Iconic Brand Through Innovative New Packaging sCoPe “ouTlAsT” mouTHWAsH From ProCTer & GAmble, AlPlA, TeCH GrouP, And Webb deVlAm indusTriAl desiGners Proliferation of private labels in the oral care rinse category has made it very difficult to differentiate among brands on store shelves. Procter & Gamble (P&G) recognized that the novel Scope Outlast formula needed equally compelling packaging to standout on the shelf. P&G worked with its collaborators to create a new bottle shape and closure when launching new Scope Outlast Mouthwash. Dubbed the “Genie” bottle, the new design has outstanding stopping power and clearly separates Scope from private label and other offerings in the category. The new design of the Scope bottle has an additional benefit of significantly reducing packaging materials (PET usage was reduced by 20 percent) and allowing for higher efficiency when shipping. The company took a significant risk by radically changing an iconic brand and it has paid off with significant consumer impact plus operational efficiency. Coca Cola Co. earned recognition for bottles made from PLA and from sugar cane-based monoethylene glycol. FLXO_Sustainable_Summer10_v2.indd 12 7/13/10 4:55 PM